Product Marketing Head | Du telecom Dubai, UAE

Marketing Jobs — By editor on November 11, 2010 at 9:56 pm

The Role

Product Marketing Head – 1 year contractor

The Product marketing head is responsible for the leading the development of the overall marketing plan and the product development. The Product marketing head will manage the delivering of the Marketing strategy, Product roadmap and Product definitions. He/she will be responsible for designing products roadmap. He/she would work on the introduction and full life cycle management of products and services, and their delivery systems. Role will work across functional areas to define, schedule, develop, and launch these products. The Product marketing head will lead a team of Product managers who would work on IP and Carrier related products.

Principal Accountabilities / Key Result Areas:

Lead the development of the marketing plan based on the overall strategy of the Business unit.
Analysis and review of the initial plan and environment.
Regulatory analysis
Market forecast & market segmentation
IT services trends & framework
Internal capability analysis
Portfolio development.
Target market
Positioning
Portfolio
Partnering strategy
Go to Market Strategy
Product roadmap
Design of business architecture
Direct the product development work for specific products.
Lead the development of product definition documents, including descriptions of product features and attributes and related technical specifications. Developing policies, procedures and operational guidelines for the product.
Product Profitability
Responsible for the profitability of every product

Requirements

Core Competencies

Skills in business plan development. Ability to build, maintain and enhance financial data models focused on projected business benefits. Knowledge of implementation of these services.
Knowledge of strategic communications and marketing concepts, principles, methodology and techniques.
Possess knowledge of the international carrier business and market dynamics.
Technical expertise in traditional voice, IP and data products.

Qualification: