Arab Advisors Group survey reveals, 61.6% of TV viewers in Saudi Arabia watch Western movies, while 55.4% watch news programs

Movies and news content top the list of program genre watched by TV viewers in Saudi Arabia. A new Arab Advisors’ survey of Saudi Arabia’s Internet users’ media consumption habits covered details on the media consumption patterns in the Kingdom.

The survey revealed that 61.6% of TV viewers in Saudi Arabia watch Western movies, while 55.4% watch news programs and 48.8% watch Arabic movies. 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan.

A new Arab Advisors Media Survey of Saudi Arabia’s Internet users provides insights into the media consumption habits in regular months as well as in the Holy month of Ramadan, in addition to newspapers and books reading habits.

The survey showed that TV viewers in the Saudi Arabia can’t get enough of movies content, as 70.4% and 45.8% of respondents who watch TV wanted more Western movies and Arabic movies (respectively) on TV.

The new major online survey in Saudi Arabia was concluded by the Arab Advisors Group in January 2011. The survey report, Saudi Arabia Media Survey of Internet Users 2011 was released on January 30, 2011 and provides the results of a major comprehensive online survey of the online community in Saudi Arabia. The survey covered television, radio, newspaper and book reading habits and the most effective type of ads. The report “Saudi Arabia Media Survey of Internet Users 2011″ has 80 pages and 119 exhibits.

Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Saudi Arabia. The survey results encompass answers from 773 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey was conducted on the general Internet population in Saudi Arabia including both genders and all ages up to 65 years old. The online survey yields a confidence level of 99% with a margin of error of less than 5%.

“The survey probed TV viewing habits during the Holy month of Ramadan. The survey revealed that 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan. Comparing the top program types watched on regular months to those watched during Ramadan reveals a drop in movies (both Western and Arabic) and news programs in favor of Arabic series, religious programs and game shows which typically flood Arab TV channels during Ramadan,” Mr. Samer Abbas, Arab Advisors Senior Research Analyst, commented.

The Arab Advisors Group divided the survey questionnaire into four main sections: Television, radio, newspaper and book reading habits, and most effective types of ads.

Television
General TV viewing habits
TV viewing habits during the Holy month of Ramadan
Movies, TV series and programs preferences
Dubbed programs
Satellite TV
Terrestrial TV
Pay TV
Purchase and rental of original DVDs versus copies

Radio
Radio listening habits
Radio programs preferences
Radio stations tuned to

Newspaper and book reading habits
Newspaper reading habits
Book reading habits
Book genres and language preference

Most effective types of ads

The Arab Advisors Group’s team of analysts in the region has produced close to 2,275 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 610 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.

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