Lane Bryant Cacique® Lingerie Ad Receives 2011 Platinum AME Award for Advertising Marketing Effectiveness

The sexy Lane Bryant “red bra” commercial that set off a media firestorm and sparked a heated debate over size bias in America has been awarded this year’s AME Platinum Award for advertising marketing and effectiveness. It also landed at the top spot on Brandweek.com’s most read articles for 2010.

Created for Cacique®, the brand’s intimates division, the ad features plus size supermodel, Ashley Graham, confidently showing off her curves in red lingerie as she gets ready for a date. The spot, named, “Not What Mom Had in Mind,” became an instant YouTube sensation and generated a groundswell of support after it was initially rejected by some networks for being too hot for television.

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