LGE announces winners of its online campaign
Global and regional digital leader LG Electronics had launched an interactive online campaign dedicated to Arab youth keen on displaying creativity and innovation. The campaign took place across the Middle East whereby LGE teamed up with Lebanese singer Nawal Zoghbi to create the future stars of the Arab world.
The online medium has become the fastest growing in the region and an increasing number of Arab youth are flocking to the internet’s various social networking websites. LG Electronics capitalized on this emerging phenomenon with the help of its celebrity endorser, Nawal Zoghbi. The campaign ran from August 23 until November 18 and was open to all individuals from 12 countries across the Middle East and North Africa.
“Be a Star with LG” involved three different competitions, which were conducted online – “Watch Me”, “Sing with Me” and “Born to Shine”. Each of the competitions involved personalized entries, which were voted on by the public. To participate in the competition, contestants were requested to visit the website and register themselves. All participants had to be between the ages 15 and 30.
Seven winners were named from Jordan and were invited to visited LGE regional offices in Jordan to receive their awards. Al Latif Lutfi Dahbour, Mohamed Shabsough, Mohamed Al-Shakeldy and Mohamed Al-Sheikh each received Nawal Zoghbi’s latest Album whereas Yazan Sharkas won an LG Digital MP3 Player. Moreover, Mohammad Ali Aref was awarded an LG MP3 Player and an LG portable DVD Player.
More than 60,000 eager participants visited the website with the highest registration being from Egypt, Morocco, KSA and Jordan in order.
