June 2, 2013

LG's Avatarbook Places Kids Squarely in the Action

LG-Avatarbook
  • New Interactive Smart TV App Lets Young Learners Become
  • Part of Beloved Children’s Stories and Songs

DUBAI, Apr. 25, 2013 – LG Electronics (LG) announces the launch of its latest children-friendly Smart TV app, Avatarbook, an easy-to-use application that puts kids right in the middle of their favorite stories and songs. Children can enjoy seeing themselves onscreen as the main characters in animated versions of classics such as Aladdin, Pinocchio and Alice in Wonderland. Aside from creating smiles and laughter, Avatarbook is a great way for young learners to engage more directly with age-appropriate literature and music.

“Avatarbook is part of LG’s commitment to bringing child-friendly, interactive educational apps to its Smart TV platform” said Mr. D.Y. Kim, President of LG Electronics, Gulf FZE. “As a medium, Smart TV has unlimited potential to really engage young learners in new and compelling ways. As a leading Smart TV manufacturer, we believe strongly the need to develop unique applications that the entire family can enjoy.”

To become part of an exciting tale or happy tune on Avatarbook is an easy process that most children will be able to perform by themselves. First, they make their choice from a selection of 10 fun songs or five classic children’s stories. Second, they take a self-portrait using the LG Smart TV’s built-in camera. Kids can choose from 20 different hairstyles and also alter the size, shape and contrast of their new avatar’s face. Finally, it’s time to experience the fun of appearing onscreen as a cute animated storybook or song character.

Avatarbook will be available from the LG App Store starting this month, and will be periodically updated with new content.1

1 Compatible with LG’s premium, camera-equipped 2013 Smart TV models.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG’s consumer products include CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio/video systems, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras. For more information, please visit www.lg.com.

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