Lürzer's Archive Shows Outstanding Advertising in an International Exhibition Tour
“Bible of advertising creativity” turns 30
Advertising magazine celebrates its 30th anniversary with a spectacular exhibition tour // 30 outstanding advertising campaigns from the last 30 years will be shown
Vienna, 06.06.2014 – Since its founding in 1984, Lürzer’s Archive – world´s leading specialist magazine for outstanding advertising – is often considered as one of the most important sources of information and inspiration for advertisers worldwide. To mark its 30th anniversary the “most stolen magazine in the world” now shows its 30 favorites of advertising of the last three decades in a spectacular international retrospective.
It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer (“TBWA Frankfurt”, “Lürzer, Conrad & Leo Burnett”) banged his fist down on the table and resolutely shouted out to himself: “If no one is going to do it for me, I am going to have to do it myself – for everyone!”
What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised all over the world. So Lürzer, former Chairman of the Jury of the prestigious Art Directors Club Germany and member of the “Hall of Fame of German advertising”, founded his own specialist magazine for outstanding advertising: the first issue of Lürzer`s Archiv was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.
International Exhibition tour will take place in Frankfurt, Cologne and New York
Now the cult magazine celebrates its 30th anniversary with an international exhibition tour that will take place in Frankfurt, Cologne and New York City: Visitors will get the chance to take a look at 30 selected works from the past 30 years – presented as large FUJIFILM Fine Art Prints. The motifs provide a stunning and unique look at outstanding examples of global advertising creativity in the past three decades.
The exhibition will be held on the following dates:
· 18th and 19th July, Frankfurt: Kontorhaus Osthafen (PIXOMONDO), Lindleystraße 12
· 16th to 21th September, Cologne: As part of the photokina trade fair, Koelnmesse*
· 23th September, New York City (USA): Art Directors Club, 106 West 29th Street
* Access only with valid fair ticket.
Global success with a minimalist editorial concept
The editorial concept of the “most stolen magazine in the world” is as simple as it is brilliant: creatives from all over the world can submit their best work to the editors – divided into the sections print, film and digital.
“Maybe Walter Lürzers idea to improve the advertising business with his publication was some kind of ambitious,” says Michael Weinzettl. “But in the last few years we really became a ‘bible of advertising creativity’ for many people. Furthermore, the annual award shows make clear, that we are often right with our selection: Our readers mostly already know the award-winning works from Lürzer’s Archive”.
About Lürzer’s Archive:
Lürzer’s Archive, the bimonthly magazine for outstanding advertising from around the world, publishes the very best campaigns from the field of ads, posters and TV commercials, plus digital and interactive advertising. Editor-in-chief is Michael Weinzettl; CEO of the publishing house is Christian Lürzer. Ever since its foundation by professor Walter Lürzer in 1984, the magazine has drawn international acclaim as one of the most important sources of information and inspiration for advertisers.
Lürzer’s Archive is sold in 68 countries on subscription and also through specialty bookstores and newsstands. Additionally, the magazine can be read in a digital version for iPad and iPhone. Worldwide, the title reaches more than 150,000 readers per issue. At www.luerzersarchive.com, subscribers also have access to an online archive boasting more than 65,000 images and video files.
Since 2004, Lürzer’s Archive has also been publishing the “200 Best” series of specials. Released at regular intervals, these volumes feature remarkable work from areas such as advertising photography, digital artistry, illustration, and packaging design.
