Market Research Analyst | Pro i Saudi
Summary
Designs marketing research projects and analyzes results by performing the following duties:
• Assists market research manager in development of market research objectives to help the organization meet its strategic goals.
• Analyzes current research and statistical techniques, and evaluates the latest research developments to develop new market research methods.
• Establishes research method, such as survey, opinion poll, or questionnaire, and designs means for collecting data for each project.
• Develops and assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and organization’s image and marketing effectiveness.
• Researches market conditions and conducts feasibility studies to determine market demand for existing and new products or services.
• Gathers, analyzes, and compares competitor data and pricing to that of organization.
• Maintains market intelligence database and uses computer to examine, analyze, and compile statistical data.
• Prepares reports, including charts and graphs, and presents recommendations for action plans to management.
Skills
• Bachelor’s Degree in a related discipline.?
• Minimum 3 years experience in similar position.
• Excellent communication skills (oral & written).?
• English written and speaking.?
• Computer literate.?
Education: Bachelor’s Degree in a related discipline.
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