Market Research Manager | Pro i Saudi
Summary
Develops and directs market research activities to help improve marketing plans by performing the following duties:
• Develops market research objectives to help the organization meet its strategic goals.
• Analyzes current research and statistical techniques, and evaluates state-of-the-art market research developments to develop new techniques.
• Designs market research customer surveys and other customer contact research programs, directs their implementation, analyzes results to determine potential markets for products, and prepares reports.
• Evaluates front-end and back-end promotions and analyzes customer purchasing patterns.
• Assists in development and implementation of new products by conducting feasibility studies to determine product viability.
• Develops methods for field testing new products.
• Tracks competitor marketing activities and collects data to identify current industry trends.
• Reviews data and presents marketing and product development forecasts to management.
• Develops and coordinates use of market research computer database.
• Compiles, analyzes, translates, and presents research information to marketing management.
• Recommends direction or changes to marketing mix based on research results.
• Formulates and manages the annual market research budget.
• Evaluates and contracts for external research sources.
Skills
• Bachelor’s Degree in Marketing.
• Minimum 5 years experience in similar position.
• Excellent communication skills (oral & written).
• English written and speaking.
• Computer literate.
• Experience in marketing studies, marketing researches and questionnaires, with the ability to work in related programs like SPSS.
Education: Bachelor’s Degree in Marketing.
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