The Role
The Marketing Manager oversees all marketing, advertising and promotional activities and implementation of marketing strategies to meet the organization objectives. In addition, he/she evaluates the market conditions, competition activities and ensures adherence to allocated budget.
Key tasks:
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Participate with Brand/ Product Managers and/or the Division Manager in setting up the yearly plan suitable for the market and as per the brands guidelines
- Recommend marketing mix for existing shops and new openings and ensure smooth implementation once approved
- Identify, develop, and evaluate marketing strategy
Manage the yearly marketing budget and monitor all expenses are within the budget limit
- Develop pricing strategies, balancing firm objectives and customer satisfaction
- Initiate market research studies, benchmarks and surveys and analyze their findings
- Coordinate with suppliers, contractors, logistics, marketing and merchandizing with regards to new openings, closing or renovation operations
- Make recommendations on hiring, termination, promotion and discipline as required
Requirements
- Minimum years of marketing experience: 5-7
- Preferred background/industry: fashion ( department stores or multibrand stores )
- Languages: English – French is a big plus
- Brand development experience is a must
- University degree or diploma
