July 9, 2014

Marketing Manager | General Motors (GM) Dubai, UAE

Overview
The Marketing Manager is responsible & accountable for overall brand development, the performance of all vehicle brands in her/his portfolio, and the development & performance of team members.

Brand Development
Leads Assistant Marketing Manager (AMM), agency team, indirect reports, to develop and execute the segment marketing plans

Team Development
Coaches, develops, & evaluates AMM through structured & informal means, performance assessment, regularly scheduled one-on-ones, & on-the-job training
Master of 4 of the 5 Ps
1.Product (50%)
2.Price (20%)
3.Place (15%)
4.People (15%)
The 5th P: Promotion
Work with Advertising Manager to develop compelling consumer engagement plans that deliver on brand health objectives.

Requirements
Knowledge: 5 years Marketing experience (Automotive Marketing preferred); understanding of financial/accounting concepts an asset.
Skills: Very strong presentation skills; analytical skills; strong multi-tasker; strong negotiating skills; leadership qualities; proficiency with common computer applications, effective supervision/mentoring/delegation.
Education: Bachelor’s degree required, MBA preferred

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