Marketing & PR Manager | AlHayat Group Bahrain
The Role:
Celebrity Corner by Walla is an exclusive brand that fuses the traditional Arabian elegance with the vigor and energy of Italian fashion creating a look that captures the best of both worlds.
After the success of her signature range, young Bahraini Designer Walla Al Alawi wanted to bring a new take to modern fashion, therefore she launched her new diffusion range and first boutique, Celebrity Corner in one of the regions most prestigious shopping malls. It is the residence of the world’s leading brands such as Bvlgari, Gucci, Pucci, Jimmy Choo, Chloe, Balenciaga, Jean Paul Gaultier, Moschino, and many more.
Retaining her trademark exclusivity and distinct design style by using only the very highest quality fabrics and production techniques, Celebrity Corner showcases Walla’s unique interpretation of the modern woman’s wardrobe – to stunning effect. Modern silhouettes, delicate embroidery, dazzling beadwork; the finest silk, lace, velvet, cashmere and leather, each embellished with glistening crystals and sparkling sequins.
With the launch of the first boutique in Bahrain and plans to open 6 more within the next 2 years Walla wants to fill the space left by Eurocentric stores and designers. She believes in bringing beauty to life, that’s why every garment in this collection is a hand-worked, cutting-edge, limited piece.
The clothes are inspired by the modern woman who appreciates fashion but more than that, has her own sense of style and self-confidence. The clothes reflect the needs and sensibilities – featuring delicate details, the finest embroidery and only the most flattering of cuts.
The Celebrity Corner collection looks set to inspire the same level of devotion that the designer’s signature Walla range has inspired since its launch at Dubai Fashion Show in 2001.
This exciting role demands a results-driven professional with a proven track record of success in the creation and execution of comprehensive PR and marketing campaigns based on in depth market knowledge as well as market intelligence and demographic research. The Marketing and PR Manager will utilize this data to oversee the full lifestyle management of the brand. This key role is responsible for developing fashion show strategies from inception thru execution. The role reports directly to the Designer and the Managing Director.
KEY AREAS OF RESPONSIBILITY INCLUDE:
· Develop consistent flow of communication with domestic/international buyers at large.
· Serve as the primary contact for all publicity surrounding product media coverage.
· Develop and execute strategic plans and marketing strategies for new product introductions/launches, which include: Conception, definition, launch and post-launch.
· Select product/looks prior to each shoot with the Designer.
· Pitch media contacts and maintain strong relationships with both national and regional fashion and lifestyle press.
· Identify, develop, commercialize, and implement specific programs (promotions, events, marketing materials, targeted sampling, flyers, and brochures).
· Develop and manage budgets.
· Contribute to the evolution of our business strategy – take ownership for it and improve it.
· Ability to travel domestically as required (events driven).
Requirements
QUALIFICATIONS FOR POSITION:
· Bachelors degree in Marketing, Communications, or Business Administration.
· 10+ years Marketing and Public Relations experience with women’s luxury brands.
· Ideal candidate will have experience with fashion show execution.
SPECIFIC SKILLS REQUIRED:
· Ensure sound spending and budgeting of marketing resources to maximize ROI and support total brand vision.
· Exemplary interpersonal skills with demonstrated success in both written and verbal communication.
· Highly organized, with very strong time management skills and proven project management skills.
· Detail-oriented style and deadline-focused commitment.
· Ability to work under pressure in an environment of constant shifting priorities.
· Excellent influencing and verbal communication skills.
· Open, flexible, honest and collaborative teaming skills.
· Self-motivation with a strong sense of personal accountability.
· Strong leadership skills and collaborative management style.
· Success with forging both internal and external relationships and the ability to work effectively across functions.
· Creative problem solving skills and a demonstrated ability to deliver solutions to solve problems.
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