MBC Group launches the extraordinaire… EVENTIQUE sets foot into the lavish world of weddings & events
Dubai, United Arab Emirates, May 15th 2012: Today has marked the beginning of the all new events management arm of MBC Group, EVENTIQUE. The region’s leading free-to-air satellite broadcasting company has launched an exclusive all-service boutique agency that designs weddings and events of a luxurious caliber.
The press conference took place at EVENTIQUE’s one of a kind boutique villa located in Knowledge Village, Dubai, making it the first events management agency to have a specialized boutique that displays all the finest details in event management.
Explaining the concept of the new company, Heba Rumhein, EVENTIQUE’s Director said: “EVENTIQUE is an exclusive bespoke events management agency that offers premium services customized to our clients’ every need. Bringing boundless passion and distinct style to each event, we flawlessly transform the dreams of our clients into lavish celebrations, regardless of scale”.
MBC Group's EVENTIQUE
“With years of experience and expertise, our team prides itself with living the luxury lifestyle firsthand, therefore connecting with our clients on every level. The team is comprised of talented stage designers, production specialists and experienced planners who come together to create just the perfect combination for success!” elaborated Rumhein.
EVENTIQUE is yet another subsidiary under the MBC Group and operates as one. Commenting on its connection with the Group, Heba says, “We are very proud to be part of the leading broadcasting network in the Middle East. This is great news for our clients as well, since this means they will gain direct access to premium media, valuable PR exposure and extensive coverage of their events across the region.”
MBC Group's EVENTIQUE
EVENTIQUE specializes in Event Design and execution from concept creations, to theme development, floor plan and stage design, flower arrangements and lighting designs, all the way to the design and building of tents, caterers’ selection, invitations and wedding favors, entertainment and photography & video services. The company also offers event management consultancy which includes venue research and recommendations, contract negotiations and on-site management and coordination of the entire event, all the way through to offering a
complete event program with timelines, creating a projected budget and managing all the event expenditure.
EVENTIQUE is located in Knowledge Village, Boutique Offices, Villa 19
MBC Group's EVENTIQUE Launch
About MBC Group
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 11 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Al Arabiya Al Hadath (an extension of Al Arabiya News Channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group’s 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.shahid.net, the first free VOD portal in the Arab world.
As of July 2011, seven of MBC Group’s channels began to air in HD across the MENA Region; the channels are: MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC Max and Al Arabiya News Channel.
MBC Group's EVENTIQUE Launch
About EVENTIQUE
EVENTIQUE is the exclusive all-service boutique agency and event management arm of MBC Group that designs weddings and events of a luxurious caliber. The company’s vision is to create exclusive and personalized events. Bringing boundless passion and a distinct style to each event, EVENTIQUE flawlessly transforms the dreams of clients into lavish celebrations, regardless of scale.
Their mission is to be the trendsetter of high profile events by offering a unique level of services to their clients. EVENTIQUE’s is comprised of talented stage designers, production specialists and experienced planners and specializes in everything from event management and consultancy to event design and execution.
EVENTIQUE is located in Knowledge Village, Boutique Offices, Villa 19.
MBC Group's EVENTIQUE Launch
Heba Rumhein Biography
Heba Rumhein joined MBC Group in November 2011 as Director within the Music and Audio Division. She was tasked with the role of starting up EVENTIQUE, the new exclusive events boutique agency within MBC Group. Heba was responsible for setting up the new division and company in record time, while also catering to a wide variety of clientele events simultaneously.
Before joining MBC Group, Heba was the Director of Events at the Atlantis Hotel where she was responsible for developing the Department’s Sales plans, annual budgets and forecasts. Prior to that, Heba was the Associate Director of Special Events at Madinat Jumeirah, in charge of all the hotel’s events, from New Year’s Eves and gala dinners to the annual Ramadan tents, activities and entertainment. Moreover, Heba personally planned all high-profile events at both hotels, catering to her clients’ every need while adding her industry know-how and expertise in creating successful and memorable events.
Heba Rumhein EVENTIQUE's Director
Heba brings with her a wealth of knowledge and experience in the event management industry having worked with some of the region’s leading hotels, public figures and celebrities. She has a passion for hospitality and more importantly, creating memorable events for her client base and fine attention to details.
