mInteraction Takes Home 2013 PMAA’s Best in Thailand
Oreo receives highest honor and best campaign of the year from Thailand
November 25, 2013 - The PMAA Dragons of Asia Recognition Programme has been honoring the finest work carried out by Marketing Professionals in Agencies and Clients throughout Asia, since its inception in 2000.
mInteraction’s ‘Oreo Freeze Smile’ Campaign was recognized at the 2013 PMAA Dragons of Asia Recognition Programme as the “2013 Best Campaign of the Year in Thailand” at the recently concluded 2013 Dragons of Asia Ceremony, held in Kuala Lumpur.
“The Blue “Best by Country” Dragon is awarded to a Campaign which, according to a Panel of 4 Independent Judges, represents the highest levels of creativity, strategic thinking, execution and most importantly, results generated. Of all entries lodged by Thai Marketing Agencies, mInteraction’s ‘Oreo Freeze Smile’ Campaign, achieved these highest levels” Mike Da Silva, Director, PMAA Dragons of Asia.
The groundbreaking, viral video campaign – ‘Freeze Smile’ created for Oreo’s newly flavored filling cookie received an overwhelming response offline at the shopping mall and online YouTube. The video clip garnered over +71,000 YouTube views and 15,000 giveaway samples from the vending machine with 11,952 photo uploads online.
Siwat Chawareewong, CEO, mInteraction Thailand said “I am honored and humbled for mInteraction to receive such a prestigious award. The agency is thrilled to be recognized by the PMAA in this way and we hope to set an example and a greater contribution for the agency and overall good of the industry.”
mInteraction also snagged Silver for Best Brand Trial/Sales Generation Campaign for Oreo’s ‘Freeze Smile’ and Bronze for Best Brand Building and/or Awareness Campaign for Thailand’s leading life insurance company, AZAY’s ‘Always There, Whenever You Need Us’.
About mInteraction
mInteraction is the digital unit of GroupM Thailand, and is one of Thailand’s largest digital agencies. A full range of digital services is provided to a range of clients, including some of the largest advertisers globally and the best known local brands. GroupM’s parent company is WPP (NASDAQ:WPPGY), the world’s largest communications services group.
For more information, visit http://www.minteraction.com
