Naughty Ad for Naughty People
Marilyn Monroe, when a flying skirts becomes an iconic moment in the history of mankind, this is probably the first thing that crosses your mind when you think of the late beauty, and so, it’s the best way to promote a book about her.
The idea was to mimic that moment on a street lightpole, and encourage nosy people to uncover Monroe’s secret via a QR Code, brilliant! Watch the the video:
Edel Books: Secret Exposures – The Marilyn Monroe Book Promotion
Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Felicitas Haas
Copywriter: Nicolas Blättry
Graphic designer: Daniela Stölzle
Production: Philipp Sturm
Consultant: Yves Zenz
