Pepsi unfolds ‘Sea of Stars’ campaign
On the occasion of launching the Sea of Stars campaign, which is sweeping over the Lebanese territory, Pepsi held an exquisite gala dinner in Beirut inviting all customers and key stakeholders from around the Middle East and North Africa to attend this special event.
The aim of the event is to introduce the Sea of Stars campaign, which is gathering five exceptional stars from the region to present a one of a kind show.
The gala event was held at Mandaloun restaurant in Beirut in the presence of the Sea of Stars’ major celebrities: Haifa Wehbe, Wael Kfoury, Carole Samha, Ahmad El Cherif and Ruwaida Al Mahrouqi.
The gala dinner was animated by presenter Tony Baroud in a charming and magical atmosphere. The guests and the stars arrived in a limousine and were welcomed by a crowd of paparazzi on the blue carpet, which reflects Pepsi’s official color.The stars performed live the best of their songs in a mesmerizing show of illusionism.
During the event, Saad Abed Al Latif, President of PepsiCo International, MEA region, thanked Pepsi’s partners for their continuous efforts in maintaining the leading position of the brand in the region and wished everyone all the best for their future projects.
The Sea of Stars campaign is now introducing the stars’ best performances embodied in the TV commercials. The campaign will be gathering all five stars in a musical movie that is going to be filmed in Lebanon and is going to be an exceptional form of entertainment.
Pepsi always strives to present its fans and audiences with outstanding performances as part of its commitment to bring unique entertainment through its major platforms of sports and music and this time Pepsi is delivering unexpected excitement.
Tags: Ahmad El Cherif, Carole Samha, Haifa Wehbe, Pepsi, Ruwaida Al Mahrouqi, Saad Abed Al Latif, Sea of Stars, Wael Kfoury
This entry was posted on Saturday, July 19th, 2008 at 5:29 am and is filed under Ad Campaigns. Stay updated with the latest advertising, media, marketing and PR news from the Middle East through the RSS 2.0 feed!
