Paragon participates in Oman’s 3rd Media and Advertising Exhibition

Paragon will be participating in this year’s Oman Media and Advertising Exhibition which will commence from 18th until the 20th of October 2011. The exhibition which will be hosted for the 3rd year in running is Oman’s only integrated marketing exhibition.

This year’s event will introduce the latest trends and techniques in communication, new publications and advertising agencies that have recently stepped in the ad-industry of Oman, along with well-established and leading publishing houses, media companies and advertising agencies throughout Oman and the Gulf.

The exhibition will be showcasing latest technology in Digital Signage and will highlight the growing role of Social Media and other internet-based communication technologies.

The focus of attraction will be outdoor advertising, marketing services as well as event and exhibition management, making the 3 day event truly representative of media, advertising and their strategic aligns, essential for effective marketing and communications.

Besides being located in Kuwait, Paragon has operations also based in Oman and Bulgaria, where too it functions as a fully fledged marketing communications agency. Paragon has won a total of 57 international, regional and local awards on creativity and also has been featured in 19 international books on advertising and graphic design.

Reference to Paragon’s work is available on its official Facebook page and YouTube channel.

The media and advertising industry in the Sultanate of Oman is presently experiencing rapid growth as companies are realizing more than ever the value of effective advertising and media promotion in their continued success.

As more business opportunities become available, competition in the market is heating up with the recent introduction of new publications, the entry of new advertising agencies, and the increasing popularity of non-traditional communication channels that would enable companies to more effectively reach a much wider audience. In addition, many new technologies are now available for the use of companies that want to employ the latest trends in their advertising campaigns and other promotional strategies.

The 3rd Media and Advertising Exhibition 2011 will provide a platform for everyone in this important industry to present their products, equipment and services to their target clients. Building on its two highly successful editions in 2009 and 2010, this year’s event will once again feature all leading publishing houses, media companies and advertising agencies in Oman.

For the first time, the 3rd Media and Advertising Exhibition 2011 will also prominently showcase the latest trends in digital signage, and it will highlight the growing role of social media and other Internet-based communication technologies. Also new this year is the particular focus given to outdoor advertising, marketing services as well as event and exhibition management, making the three-day event truly representative of everything related not only to media and advertising but also to effective marketing and communications.