PHD launches its Brainscape annual conference
News — By Samer Marzouq on May 19, 2010 at 6:20 pmOn May 24, marketers of the future will discover the trends and predictions they need to prepare for. PHD has invited Mark Holden, managing partner of PHD Australia and lead author of PHD’s two books, “2014″ and “Fluid”, to speak about what the future holds for marketers at the inaugural PHD Brainscape conference.
The half-day event hosted by PHD, part of Omnicom Media Group, is designed to help marketing, advertising and media professionals embrace future trends and prepare their response to forthcoming challenges and opportunities.
PHD’s greatest minds have trawled through all of the latest technologies and research findings to define the future of the media landscape and how the work of brand communications professionals will evolve as a result.
The by-invitation event will also feature speakers to present the client’s perspective, including du Media Lab’s Fadi Khater, Brand & Marketing Communications and Ian Rotherham, Omnicom Media Group’s Global Account Director-Vodafone.
Made possible by the support of Yahoo! Maktoob and arabianbusiness.com, the event is designed to be highly interactive to enhance audience participation as well as ensure all their questions are answered.
“Brainscape is the expression of PHD’s thought-leadership and its pioneering spirit. Through it, we aim to keep our clients and stakeholders at the forefront of our industry,” remarked Elda Choucair, general manager of PHD Dubai. “Brainscape is designed to prepare them to stay ahead of their competition by keeping a close eye on future trends and capitalize on all growth opportunities.”
Fadi Chamat, general manager of PHD Abu Dhabi, added, “We’ve already seen profound changes in the last few years on how consumers and media have evolved, and are now appreciating the implications of the blurs between traditional boundaries. Brainscape will definitely help define the path and map our journey into the future.”
The event will be held at The Address Dubai Marina hotel in Dubai.
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:أخبار قطاع الإعلام والتسويق والتكنولوجيا في الشرق الأوسط بالعربي
أكثر من 100 طالب وطالبة يتقدمون للحصول على منح محمد بن راشد للدراسة في الجامعة الأميركية في دبي -
مستخدمو يوتيوب أبطال فيلم “الحياة في يوم” لريدلي سكوت وكيفن ماكدونالد -
شراكة بين سوق إيجيبت وسيسترم لتوسيع آفاق التسوق الإلكتروني -
الخليج يشهد زيادة يومية في عدد مستخدمي الانترنت -
الاتصالات السعودية تطلق خدمة ‘فيس بوك زيرو’ لأول مرة بالمملكة -
شركة أبوظبي للإعلام تطلق موقع أنا زهرة. كوم -
أول لعبة ستريت فوتبول أون لاين تبدأ المرحلة التجريبية في العالم العربي -
تلفزيون الشارقة يكشف عن باقته البرامجية لشهر رمضان المبارك -
روتانا وياهوو في شراكة لإطلاق خدمات فيديو فائقة عبر الإنترنت -
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