PIAF announces Call for entries!
Prague, 12/2/2013 - Entries into the innovative creative competition Prague International Advertising Festival can be submitted up until 4 April. The jury will be presided over this year by Chris Garbutt, Chief Creative Officer Ogilvy France. Brands such as Adidas, Absolut and Turkish Airlines will join the creatives in the jury. PIAF winners will be announced in the National Gallery in Prague on 22 May 2013.
It is the third year in a row that PIAF will reach out to the creative and marketing community with twelve categories which refuse to divide between traditional media types. Categories such as Storytelling, Principle of game, creating the media and creative sales and sales support will take a shot at covering the area of brand and product communication from high profile brands throughout sales innovation.
„We praise creativity on both sides – clients and agencies. Innovation occurs in media planning, technology, business, design, ATL and BTL. We feel that traditional categories no longer cover extremely fast development and the addition of new categories and sub-categories only causes price inflation,“ says Marek Hlavica, the festival’s Managing Director. There will also be a competition this year in two special categories – Best Beer Ad and State and Public Institutions.
PIAF does not want to create just to be creative. This is why the jury will include top marketers, representatives from brands based on creativity, this year from Absolut, Adidas and Turkish Airlines.
Entries can be submitted up until 4 April and the shortlists will be announced in the middle of May. PIAF will announce winners on 22 May at the end of the two-day PIAF conference at the National Gallery in Prague.
Jury PIAF 2013
- Chris Garbutt, Chief Creative Officer Ogilvy France – Jury president
- Sebastian Billing, Global Commnication Director Absolut/Pernod Ricard
- Adrian Botan, Viceprezident Creative Excelence McCann WorldGroup Central and Eastern Europe
- Jitka Bret-Srbová, Associate Creative Director Young & Rubicam Praha
- Paolo Dematteis, Group Creative Director Leo Burnett Italy
- Serdar Ekrem Sirin, Advertising Director Turkish Airlines
- Magnus Jakobsson, Creative Director DDB Stockholm
- Alexander Matt, Global Brand Marketing Director Adidas
- Christoph Nann, Executive Creative Director, Serviceplan
- Francois Chilot, Founder Les Producers and Prezident CFP-E (Commercial Film Producers of Europe)
- Sergio Spaccavento, Associate Creative Director Bcube Publicis Milan
- Paul Stechschulte, Executive Creative Director Arnold Amsterdam
The fourth year of PIAF, PIAF 2013 will be held from 20 – 22 May.
- All work will be judged by one international jury. Past PIAF jurors include Michael Conrad, Gideon Amichay, Alexander Schill, Susan Credle, Luiz Sanches, Tim Delaney and others.
- In 2011 PIAF introduced an innovative category system which no longer supports the division into media types but rather monitors current communications principals and trends.
- PIAF includes an intensive two-day conference aimed at marketing and advertising specialists. Mainly, innovative case studies from all over the world are presented.
- The free Shots in the Dark evening programme is offered to the public, students and those interested in the profession.
