PIAF Announces the First Speakers of its Conference

Prague, March 3, 2015 – The PIAF conference devoted to marketing and communication will take place on May 26th and 27th 2015 in the building of the National Gallery – Trade Fair Palace. With 30 speakers from over 10 countries of the world from Great Britain to Saudi Arabia, the conference is the most exciting event of its kind in the region.

The two-day program consists of interactive workshops, lectures, screenings and an entertainment program. PIAF is designed for both marketers/advertisers, and for those working in communication, advertising and PR. Among the speakers you can expect among others Myles Lord, Creative Director at the German agency Heimat. He is one of the most respected Creatives in Europe. The agency itself is known to a wider public mainly for its incredible ads for the chain Hornbach.

Wieden Kennedy‘s strategist Nick Docherty, will speak about current and future strategies for retail and retail brands. Creative Strategist Ryszard Sroka from Facebook and Director of ZOO – Google’s creative agency – Mailine Swildens will disclose the strategies of these two major „new media“. Head of Social Media at Sony Tim Lion will present approaches applicable to a retail brand.

„This year, in addition to digital and to the relationship of creativity and efficiency, we will also focus on independent agencies. It’s an interesting segment, which offers fresh approaches, because it is not tied to corporate policies of large networks. This year we also want to devote greater attention to the closing party. After all, how many such roof-parties can you enjoy in a year?” says Marek Hlavica, Festival Director.

The full PIAF program will be disclosed in March. Interesting discounts on tickets will be available until the end of the month. It covers not only the professional program, but also the award ceremony with the AKA Agency of the Year and the BOB awards. This year the program also includes the entry-free Shots in the Dark screenings. PIAF has arranged a special offer for out-of-Prague participants, in the newly renovated Parkhotel – an icon for the Czech architecture of the 1960’s, which stands right next to the Fair Trade Palace.

The 2015 Prague International Advertising Festival is the festival’s 6th edition
It focuses on innovation in branding, communication and sales promotion
The international jury votes in all categories on a 2 rounds system
Together with top creatives such as Alexander Schill, Luiz Sanches, Arno Lindemann, Chris Garbutt and others, the jury is composed of client representatives of big brands
The festival also has a global ranking, PIAFindYourSelf (PIAFYS), with 3000 names it is the most complex global ranking of Creative Directors

www.piafawards.com