PR & Marketing Specialist | Al Maarefa College for Science & Technology - Riyadh, Saudi Arabia
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Job Description
Duties:
- Builds and maintains fruitful relationships with private & government agencies.
- Plans and implements ongoing mass marketing or programs for College facility(s) or various programs in conformity with organizational goals and objectives.
- Prepares or oversees the preparation of a master calendar/schedule of events or classes for use in advertising; obtains advertisers and negotiates advertisement rates.
- Works through vendors and contractors to coordinate media placement and printing of various brochures, articles and schedules; coordinates distribution of printed material.
- Determines target markets to expand audience base; decides how target market will be reached such as use of direct mailings and/or print, television or radio advertisements.
- Edits, takes photos and determines layout of promotional and informational materials including brochures, flyers, slides, presentations, press releases and feature articles; oversees production of materials.
- Tracks ticket sales, book sales or enrollment in programs in order to monitor advertising effectiveness.
- Develops and implements group sales programs; develops corporate sponsors for events, special programs and support functions.
- Attends events in order to interact with public and respond to minor problems and/or questions.
- Develops and coordinates marketing research; implements in house surveys on college and community wide basis; develops and/or participates with supervisor in development of long range marketing plans.
Skills
• Experience in similar position.
• Bachelor’s Degree in a related discipline.
• Excellent communication skills.
• English written and speaking.
• Computer literate.
Education
PR / Marketing
About This Company
Introduction:
Al Maarefa College for Science & Technology (MCST) has been established with the vision to be the pioneer in the Arabian Gulf region in preparing future leaders in all the college majors
MCST aims to train and develop competent professionals in Medicine, Pharmacy, Respiratory Therapy, Nursing, Computer Science and Information Systems for both the private and public sectors to contribute effectively & innovatively to the economic and social growth in Saudi Arabia through offering distinctive & quality education using up to date educational approaches and tools.
Curriculum & Accreditation:
MCST is accredited and licensed from the Saudi Ministry of Higher Education. All academic curriculum for each specialty is designed by King Abdullah Institute for Research & Consulting Studies.
The academic programs are accredited by the National Commission for Assessment and Academic Accreditation (NCAAA), scientific professional associations, and prominent international universities. Over 40 PhD professionals have participated in MCST’s curriculum design.
The College Academic programs:
The College offers degrees in the following specializations:
- Bachelor of Science in Medicine and Surgery
- (PharmD)
- Bachelor of Science in Nursing
- Bachelor of Science in Respiratory Therapy
- Bachelor of Science in Computer Science
- Bachelor of Science in Information Systems
- Bachelor of Science in Emergency Medical Services
Faculty of MCST:
In our endeavor to achieve excellence and competitive advantage, we are highly selective of the people we hire.
The College faculty is composed of about (100) full time & part-time academic staff. They are holders of PhD and Masters degrees and are recognized for their achievements in their respective fields.
