The Role
My client a global leader in Exhibitions and Conferences requires a PR and Media Executive. To assist the Corporate Communications team with the implementation and delivery of communication plans and programmes for the company external and internal stakeholders and target audiences. The primary role of this job to research, develop and deliver English language editorial and creative copy content, effectively and accurately, to support companies local and international media and marketing communication activities.
Provides administrative support to media and public relations management through building and maintaining relationships with national, regional and local print, broadcast and online media to reinforce the organisation’s reputation, image and visibility of its business interests throughout the media marketplace.
Major responsibilities and accountabilities:
Planning & Strategy
1. Assists the Corporate Communications team with preparation of public relations and publicity plans, programmes, activities and events for the corporate brand and its relevant business units.
2. Manages inter-department coordination for publicity planning, media activity scheduling, project and action plans through effective internal communication and collaboration.
3. Undertakes secondary and desktop research to build market and industry intelligence, statistical data and topical information supporting the development of effective public relations and media themes, campaigns and targeted external communications.
4. Provides quantitative and qualitative analysis of media coverage with respect to effectiveness of media strategy, frequency and distribution news, quality of news content, placement and audience reach to inform public relations and publicity strategy.
Creative Writing
1. Prepares and edits English news and publicity communications, inclusive of news announcements, press releases, media statements, in-depth editorial articles, industry features and special reports, ensuring delivery of all accurate and relevant information.
2. Prepares and edits English language speeches, key messaging documents, media briefing notes, topical / background research fact sheets and FAQs.
3. Contributes to English editorial and copy content of internal and external communications material, CEO / corporate wide announcements, newsletters, corporate literature, presentations, print and electronic sales promotional material in collaboration with the wider Marketing Communications team.
Public Relations & Media Operations
1. Builds collaborative working relationships with the local, regional and international media community, with particular regard to mass media channels, MICE industry, business, travel, tourism and trade press and publications to maximize media opportunities, publicity exposure and audience reach.
2. Coordinates and liaises with public relations agencies and relevant service providers inclusive of communication consultants, editorial writers, publicists, photographers, media monitoring service providers, event management agencies etc.
3. Plans, coordinates and supports the execution of media and press related activities such as press conferences, media / press offices, media briefings, senior management interviews, ensuring full preparation and delivery of all relevant information and support material required by the respective media.
Administration and Control
1. Maintains up-to-date corporate databases, information repositories and archives, inclusive of media contacts database, corporate information library and repository of bilingual news and press releases, media imagery, photography and film archives, media information packs, corporate and business unit profiles, divisional information fact sheets, executive management biographies etc.
2. Compile and distribute regular and relevant media coverage reports and provide coverage analysis for clients senior management upon request.
3. Provide regular (e.g. bi-weekly) status reports on media and activities to Marketing Communications Director and quarterly reports to VP Corporate Office and CEO.
4. Ensure compliance to department policies, procedures and inter-department Service Level Agreements.
Major interactions:
A. Internal (within COMPANY):
• Corporate Office and Marketing Communications Team, Exhibition & Trade Show Directors, Exhibition Marketing Directors / Managers.
B. External (outside COMPANY):
• Public Relations Agencies, Communications Consultants, Local, Regional and International Media (Mass Media Channels, MICE Industry, Business, Travel, Tourism and Trade Press), Local and Regional Government Media Representatives, Editorial Writers, Publicists, Photographers, Media Monitoring Service Providers.
Requirements
The ideal candidate requires the following skills and attributes:
Qualifications:
• Bachelor’s Degrees in Communications, Journalism, Creative Writing or Marketing related fields.
• Minimum 3 years of professional work experience as a journalist, copywriter or public relations executive (preferably in the GCC region) with a track record and editorial portfolio
Capabilities:
• Excellent English written and oral communication skills
• Knowledge of traditional print and new media
• Excellent organizational skill with the ability to multi-task, work to deadlines, attention to detail and effective time management and
• Good Interpersonal and organisational skills with experience in working with larger organisational structures and teams.
• IT Proficiency in Microsoft Word, Excel and PowerPoint
