Prague International Advertising Festival (PIAF) announces winners for 2013
 has its international winners from Brazil, France, the UK and other countries. PIAF awards were announced last night at a crowded “Best of…” awards ceremony. The main topics of PIAF 2013 were emotions ... "Pin It")
Prague, 23 May 2013 – The fourth year of the Prague International Advertising Festival (PIAF) has its international winners from Brazil, France, the UK and other countries. PIAF awards were announced last night at a crowded “Best of…” awards ceremony. The main topics of PIAF 2013 were emotions in advertising and communications of public institutions.
The President of the 2013 jury Chris Garbutt, Chief Creative Officer of Ogilvy France, commended the non-traditional format of the festival and referred to the category breakdown as being “very innovative” as PIAF does not judge according to media type but rather on how useful and inspiring the work is. Other top names present in the jury (made up of agency and brand reps) were Sebastian Billing, Global Communications Director at Absolute – Pernod, Adrian Botan, VP Creative Excellence McCann Worldgroup CEE, Romania and Alexander Matt, Global Brand Marketing Director, Adidas Originals, Germany. “I am impressed by the calibre of the work. It’s clear that only the most talented people in the industry are drawn to this festival” said Ryan Bair, former Creative Director for Marketing at Rolling Stone magazine in the United States and PIAF speaker on the second day of the conference with the topic being emotions in advertising. The first day of the festival was devoted to communications of public institutions.
There were a total of 11 gold awards given to the top work from Sweden (Absolute Unique), Romania (Romanians are smart), the UK, France, Italy and Russia. Dove used audience engagement on Facebook (United Kingdom). Creative use of traditional advertising was showcased in the Human YouTube Player (France), Italy focused on creating the media in its ad called the Candidate, Russia (Extremist Constitution) and the Czech Republic (No makes us what we are).
The PIAFYS results were updated today and five of the top ten creatives are from Brazil with Belgium, France and Germany represented. PIAFYS is the most complete International ranking of Creative Directors which reflects their achievements at the world’s top advertising festivals.
| The Erection Blister | BRONZE | Creative design | Ogilvy & Mather, Prague | Czech republic |
| THE SHARING CAN | SILVER | Creative design | Ogilvy France | France |
| Absolut Unique | GOLD | Creative design | Family Business | Sweden |
| Bookends | GOLD | Creative design | JWT Dubai | United Arab Emirates |
| Play a joke on IT guy! | BRONZE | creative sales&sales support | digita.sk, s.r.o. | Slovakia |
| Undoodler | BRONZE | creative sales&sales suppor | Ogilvy & Mather, Prague | Czech Republic |
| Absolut Unique | SILVER | creative sales&sales suppor | Family Business | Sweden |
| Bookends | GOLD | creative sales&sales suppor | JWT Dubai | United Arab Emirates |
| From Love to Bingo | BRONZE | Storyteling | AlmapBBDO | Brazil |
| No makes us what we are (Tříska) | SILVER | Storyteling | Kaspen/Jung von Matt a.s. | Czech Republic |
| Post Mortem | SILVER | Storyteling | Ogilvy & Mather | United Kingdom |
| The light is your friend | SILVER | Storyteling | Young Director Award @Les Producers | France |
| Store/kitchen/supermarket | BRONZE | Flash impact | AlmapBBDO | Brazil |
| The Maze | BRONZE | Flash impact | Havas Worldwide Prague a.s. | Czech Republic |
| Styrofoam | SILVER | Flash impact | AlmapBBDO | Brazil |
| Quattro | SILVER | Flash impact | AlmapBBDO | Brazil |
| KFC Turkish flavour | SILVER | Flash impact | VCCP | Czech Republic |
| Talk To This_FAKEER | BRONZE | The principle of game | Ogilvy & Mather, Prague | Czech Republic |
| SECRET PLACE | SILVER | The principle of game | Ogilvy France | France |
| Jarmara – The Closet | BRONZE | Audience engagement | OUTBREAK | Czech Republic |
| Hundreds of reasons to love Norway´s Minister of Finance | SILVER | Audience engagement | Anorak AS | Norway |
| Romanians are smart | GOLD | Audience engagement | Bv Mccann Erickson | Romania |
| Dove Ad Makeover | GOLD | Audience engagement | Ogilvy & Mather | United Kingdom |
| New tattoo artists HR ad | BRONZE | Creative use of traditional advertising formats | BÜRO ILETISIM VE DANISMANLIK HIZ. TIC. LTD. STI. | Turkey |
| Three campaign | BRONZE | Creative use of traditional advertising formats | Effectivity powered by publicis | Slovakia |
| #friskissthlm | SILVER | Creative use of traditional advertising formats | Volt AB | Sweden |
| The Human Youtube Player | GOLD | Creative use of traditional advertising formats | Digitas France | France |
| Bird Houses | BRONZE | creating the media | Havas Worldwide Prague a.s. | Czech Republic |
| Charity Booth | BRONZE | creating the media | Kirowski Isobar | Hungary |
| The Candidate | GOLD | creating the media | Publicis Italy | Italy |
| One photo a day in the worst year of my life | BRONZE | Media engagement | Saatchi & Saatchi Belgrade | Serbia |
| Cinzia your skin friend | BRONZE | Media engagement | LEO BURNETT CO. Srl | Italy |
| SAME SEX MARRIAGE | SILVER | Media engagement | Ogilvy France | France |
| EXTREMIST CONSTITUTION | GOLD | Media engagement | Red Pepper | Russia |
| Photoball | BRONZE | creative use of technologies | AlmapBBDO | Brazil |
| The Human Youtube Player | SILVER | creative use of technologies | Digitas France | France |
| The Feed from Getty Images | SILVER | creative use of technologies | R/GA | USA |
| Dove Ad Makeover | GOLD | creative use of technologies | Ogilvy & Mather | United Kingdom |
| Absolut Unique | BRONZE | Briliant execution | Family Business | Sweden |
| A Little Originality | BRONZE | Briliant execution | Ogilvy & Mather, Prague | Czech republic |
| From Love to Bingo | SILVER | Briliant execution | AlmapBBDO | Brazil |
| ALI | GOLD | Briliant execution | Ogilvy France | France |
| Rebranding and the new visual style | BRONZE | State as advertiser | Česká centrála cestovního ruchu – CzechTourism | Czech Republic |
| Bird Houses | SILVER | State as advertiser | Havas Worldwide Prague a.s. | Czech Republic |
| Original Outdoor | BRONZE | Best beer ad | Ogilvy & Mather, Prague | Czech Republic |
| Sponsor of Beer | BRONZE | Best beer ad | Y&R Group | Czech Republic |
| Pardál School of Tuning | SILVER | Best beer ad | Kaspen/Jung von Matt a.s. | Czech Republic |
| No makes us what we are | GOLD | Best beer ad | Kaspen/Jung von Matt a.s. | Czech Republic |
