Regional Manager Marketing | HSBC Dubai, UAE
 and the relevant Marketing . Will interface with the ATL Communication team to ... "Pin It")
The Role
Role Purpose
. Holds responsibility for all regional marketing deliverables across Consumer Assets
. Acts as a one point contact between the RBWM Regional Consumer Assets team (Mortgages and Personal Loans) and the relevant Marketing . Will interface with the ATL Communication team to develop relevant campaigns as and when required
Job Responsibilities
The Regional Marketing Manager for Consumer Assets will deliver the following:
. Oversight and responsibility of all marketing related activities for Consumer Assets across the region
. Development and execution of marketing campaigns (ATL / BTL ) to achieve the identified business priorities across
. Acquisition of NTB Mortgages and Personal Loans
. Cross sell of other products to consumer asset customers
oControl Attrition
oLeverage Alliances
. Identify and coordinate Research requirements for Consumer Assets between the business and market research team
. Responsible to articulate the Consumer Assets Marketing Strategy
. Develop /implement a Consumer Assets Marketing Calendar
. Responsible for the ROI of Consumer Assets campaigns rolled out across the region
. In specific cases, help countries roll out Consumer Assets related marketing campaigns, if not part of regional roll out
. Responsible for marketing activities pertaining to retail channels
. Responsible for marketing campaigns related to Channel Migration
Major Challenges:
. Developing relevant regional consumer assets campaigns to meet the identified business priorities
. Manage delivery of campaigns by oneself across the region
. Manage the effective utilization of marketing budget for Consumer Assets
. Clear and consistent communication across multiple teams in multiple countries
. Insight and understanding of local market dynamics and pressures
. Providing both direction and execution and ensuring the appropriate balance between the two
. Identifying and connecting activities and resources to create greater value
. Evaluating the relative priority and impact of activities through the understanding or multiple strategies and business objectives
HSBC’s Retail Banking and Wealth Management division helps over 41 million people worldwide manage and save for their futures with a complete range of personal financial products; general banking, lending, investment products, financial planning and insurance.
Requirements. Knowledge and experience with MI Analysis |
About the Company
Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC’s international network comprises around 7,500 offices in over 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.
With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by over 221,000 shareholders in 127 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts.
HSBC provides a comprehensive range of financial services to around 95 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Global Private Banking.
