Regional Manager Marketing | HSBC Dubai, UAE

Role Purpose:

. Holds responsibility for all regional marketing deliverables for Liabilities & FX, with responsibilities spanning 8 countries: UAE, Qatar, Oman, Bahrain, Jordan, Lebanon, Egypt and Pakistan. The HBME & HBEG region is one of the fastest growing regions in the HSBC world with huge Liability reserves.
. Acts as a one point contact between the RBWM Regional Liabilities & FX team and the relevant Marketing teams
. The role requires a candidate who is a Business-minded and experienced Marketer able to influence Business decisions and lead the regional Marketing Liabilities strategy towards achieving the Business objectives.
. Will interface with the ATL Communication team to develop relevant campaigns as and when required, within the Hub-spoke model

Job Responsibilities
The Regional Manager Marketing for Liabilities & FX will deliver the following :

. Lead all marketing related activities for Liabilities and FX across the HBME & HBEG region
. Development and execution of marketing campaigns (ATL / BTL ) across the region to achieve the identified business objectives:
> Enhancement of the Liabilities balances across the HSBC base
> Maximize FX and remittance revenue numbers across the HSBC base
> Promote HSBC as a leading provider of competitive FX services
> Focus on specific remittance corridors
> Implement Group FX strategy
. Identify and coordinate Research requirements for Liabilities & FX between the business and market research team
. Responsible for developing and leading the Liabilities & FX Marketing Strategy and plan across the HBME and HBEG region, in line with Business objectives
. Responsible for maintaining an ROI-focused approach to Liabilities & FX Marketing across the region
. In specific cases, help countries roll out Liabilities & FX related marketing campaigns, if not part of regional roll-out

Major Challenges

. Ensure the successful implementation of the Hub-Spoke model, with the HBME region being a pilot region for Hub-Spoke within HSBC
. Influence the Business decision-making process through an informed and articulate Marketing strategy, which is lead by a thorough understanding of the customer
. Developing relevant regional Liabilities & FX campaigns to meet the identified business priorities
. Manage delivery of campaigns by oneself across the region
. Manage the effective utilization of marketing budget for Liabilities & FX, that ensures target ROI objectives
. Maintain clear and consistent communication across multiple teams in multiple countries
. Insight and understanding of local market dynamics and pressures
. Providing both direction and execution and ensuring the appropriate balance between the two
. Identifying and connecting activities and resources to create greater value
. Evaluating the relative priority and impact of activities through the understanding of multiple strategies and business objectives

HSBC’s Retail Banking and Wealth Management division helps over 41 million people worldwide manage and save for their futures with a complete range of personal financial products; general banking, lending, investment products, financial planning and insurance.

Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC’s international network comprises around 7,500 offices in over 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by over 221,000 shareholders in 127 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts.

HSBC provides a comprehensive range of financial services to around 95 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Global Private Banking.

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