Research In Motion and du today announced the launch of the new BlackBerry Torch 9860 smartphone, featuring the new BlackBerry 7 operating system and a stylish new all-touch handset design. With a spectacular 3.7″ display, the largest ever on a BlackBerry smartphone, the new all-touch BlackBerry Torch 9860 smartphone is optimized for displaying web pages, photos and videos, as well as delivering powerful gaming experiences.
It also delivers the highly refined, real-time communications and collaboration experience loved by millions of BlackBerry smartphone users around the world.
Du customers are the first in the UAE to purchase and experience this smartphone, which is available at Du through its Shops and authorized dealers. When purchasing the BlackBerry Torch 9860 smartphone with any Elite Plan from Du, customers can select either six months free Unlimited National BlackBerry service, or get a 50% discount on unlimited international BlackBerry service for six months.
“The BlackBerry Torch 9860 is an exquisite example of RIM’s innovation, and it is now available through our du shops, through our e-shop on our website and through our authorised dealers,” commented Farid Faraidooni, Chief Commercial Officer, Du.
“By combining this innovative smartphone with our popular Elite Plan packages, we have created yet another winning combination which we are sure will delight our customers.”
Sandeep Saihgal, Managing Director, Middle East at RIM, said, “We are very excited to be bringing the highly-anticipated BlackBerry Torch 9860 smartphone to the UAE market with du. The BlackBerry solution offers a best-in-class mobile communications and collaboration experience that customers love, and we think customers will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by this powerful new smartphone.”
The BlackBerry Torch 9860 smartphone runs the new BlackBerry 7 operating system (OS). BlackBerry 7 provides users with a fast, fluid and intuitive experience, featuring a next generation BlackBerry Browser, voice-activated searches, the ability to manage personal content separately from corporate content, as well as additional personal and productivity apps out of the box.
The next generation BlackBerry Browser combines the dramatically improved performance of the advanced WebKit browser engine together with the powerful hardware enhancements found in the new BlackBerry Torch 9860 to deliver browsing results that are up to 40% faster than BlackBerry 6 based smartphones and up to twice as fast as models running BlackBerry 5. Additional enhancements to the browser have also optimized HTML5 performance for incredible gaming and video experiences.
The new BlackBerry Torch 9860 smartphone also features Liquid Graphics technology, which combines a dedicated high-performance graphics processor with a blazingly fast CPU and stunning high resolution display to deliver a highly responsive touch interface with incredibly fast and smooth graphics.
Key features of the new BlackBerry Torch 9860 smartphone include:
• 120 x 62 x 11.5 mm, approximately 135 g
• 3.7″ high-resolution (800×480 WVGA) capacitive touch screen (253 ppi)
• 1.2 GHz processor, Liquid Graphics technology and 768 MB RAM
• 4 GB on-board memory, plus microSD slot supporting up to 32 GB cards
• 5.0 MP camera, supports 720p HD video recording
• Orientation Sensor (Accelerometer), Digital Compass (Magnetometer), Proximity Sensor
• Built-in GPS
• Wi-Fi – 802.11 b/g/n
• Bluetooth 2.1
• Wireless Network support: Tri-Band HSPA+, Quad-Band GSM/EDGE
• 1230 mAh, removable, rechargeable battery
• BlackBerry 7 OS.
Notes and media contacts
About Du
Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: [email protected]
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: [email protected]
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America.
For more details:
REKA SEPSY I Communication Manager
Manning Selvage & Lee Public Relations (MS&L/Dubai)
Dubai Media City, Building 11, 2nd floor I PO Box 7534 I Dubai, UAE
D: +971 4 367 61 54
F +971 4 367 2615
editor
This post was added by the Editor of jazarah! We present the latest in advertising, media, entertainment and mobile technology from around the web; creative ad campaigns, news and reviews, reports and insights, job openings, company directory and more!
