Search Engine Marketing Analyst | Dubai, UAE

Job Description

Search Engine Marketing Analyst develop marketing campaigns and accounts around key words/terms that relate to the e-commerce site’s product/service in an effort to convert a browser to a buyer. By thoroughly understanding the website’s initiatives and goals, they are expected to produce, deliver and optimize highly effective campaigns that have a direct and measurable affect on sales and profit figures. The analyst will work closely with the SEO analyst and the rest of the marketing team to provide suggestions for improving and tracking the keyword strategy. Position reports to our VP of Marketing.

Responsibilities

• Structuring and creating new PPC accounts including keyword development and testing across different e-commerce sites
• Optimizing the keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Growing keyword portfolio and managing potentially millions of keywords and find new search venues to advertise in.
• Developing Testing Plans, Implementing New Strategies and Measuring the Results
• Monitoring, reporting and analyzing the PPC initiatives and campaigns to meet targeted revenue, profit and transaction.
• Creating business requirements for engineering as well as developing own solutions to improve our search engine marketing process.
• Stay current with new advances in search engine marketing and the competitive landscape.

Qualifications:

• Top academic background with preferably statistics or economy background
• Minimum 1 year of experience in managing PPC campaigns across Google, Yahoo, and MSN
• Self -learner and a passion for search engine marketing.
• Good grasp of performance marketing, conversion, and online customer acquisition.
• Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills.
• Quick learner – self-motivated and able to multi task on multiple projects simultaneously.
• Works well under pressure and deadlines.

Apply Now! [email protected]