Shortlist Announced for Inaugural Innovation Category at Cannes Lions
3 June 2013 – The Cannes Lions International Festival of Creativity has announced the Innovation Lions shortlist ahead of the 2013 Festival which kicks off in just under two weeks’ time.
The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by jury president David Droga, Founder, Creative Chairman, Droga5, have viewed all of the entries and voted to arrive at a shortlist of 25 entries which have come from a wide breadth of countries.
| TITLE | PRODUCT/DESCRIPTION | ENTRANT COMPANY | COUNTRY |
| Necomimi | Bio sensor technology / communication tool | Dentsu | Japan |
| Two Screens Are Better Than One | New type of phone | Yota Devices | Russia |
| Ingress | Massive multiplayer location based game | Niantic Labs At Google | USA |
| Vision Shift System | New video experience system | Dentsu | Japan |
| Motley – Telling Stories At The Speed Of Culture | Social media publishing tool | Digital Arts Network | Denmark |
| Cinder | Software technology | The Barbarian Group | USA |
| PZU Drive | Connected car ecosystem | K2 | Poland |
| Engen Fireblanket | Fireblanket calendar | Draftfcb Cape Town | South Africa |
| Adidas Window Shopping | We put shopping into window shopping | TBWA\Helsinki | Finland |
| tshirtOS | Wearable, sharable, programmable, 100% cotton status update | MediaMonks | The Netherlands |
| Google Street View Hyperlapse | Labs experiment | Teehan + Lax | Canada |
| Virtual Makeup Mirror | Kinect technology mirror | ID\ | Brazil |
| The Feed | Visual news feed | R/GA London | United Kingdom |
| Sky Rec | Hashtag that works like a record button | AgênciaClick Isobar | Brazil |
| Guide Dots | Mobile app for the blind | Y&R Singapore | Singapore |
| Natalia Project | Global assault alarm system for human rights defenders at risk powered by social media | RBK Communication | Sweden |
| Small World Machines | Vending machine with live streaming | Leo Burnett Sydney | Australia |
| Terra VIP | Terra VIP glasses invention | DDB Brasil | Brazil |
| Thunderclap | Thunderclap – social media technology | DE-DE | USA |
| Chrome Web Lab | Interactive website connected to a museum experience | Google Creative Lab | United Kingdom |
| Radio Ambulance | Ambulance location notification system | Maruri Grey | Ecuador |
| A Boy And His Atom: The World’s Smallest Movie | Stop-motion animation made with atoms | Ogilvy New York | USA |
| Nike+ Kinect Training | Fitness title for Xbox 360 | AKQA | United Kingdom |
| Karta Mastercard Display | Nowe technologie | Getin Noble Bank | Poland |
| Tech Ball | Sports technology | SapientNitro | United Kingdom |
Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations which will take place across Saturday 15 & Sunday 16 June in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on Tuesday 18 June which will be followed by the official Opening Gala.
Commenting on the judging so far, David Droga says, “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”
Cannes Lions is the most prestigious international advertising and communications event in the world, accepting entries into sixteen categories and awarding sought after Lions to the greatest creative work, ideas and technologies. Taking place from 16-22 June, the Festival will also feature over 100 pieces of inspiring content given by exceptional speakers as well as offering unbeatable learning and networking opportunities. Further information on the content programme and delegate packages can be found online at www.canneslions.com.
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
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Key Dates:
Delegate registration: Open
60th Cannes Lions International Festival of Creativity: 16-22 June 2013
