Dubai, UAE – June 6, 2012 – Employees of Starcom MediaVest Group certainly have cause for celebration. After a great first half of the year, with wins at The Festival of Media, the Internationalist NYC, the Dubai Lynx and the Cristal Awards, the group epitomized the company’s success with a Billboard in Dubai Media City, featuring a giant depiction of SMG’s famous motto ‘Win As One’. Once it was unveiled, the group’s delighted employees used a boom lift to color in the slogan’s individual squares in SMG’s signature colors (red, green, blue, yellow, orange and indigo).
“At SMG, we place the power of simplicity, meaningful and real time at the core of our business ethos,” commented Mark Hamilton, Strategic Development Director, SMG. “Having all of our employees contribute to this billboard – a symbol of our accomplishments – represents the pivotal role of team work in growing our clients’ businesses. After all, our ‘brand’ experiences are brought to life thanks to a phenomenal staff comprising transformational, dynamic, relentless, fearless and streetwise individuals.”
Nisha Primlani, Regional Director- Marketing & Communications at VivaKi said: “SMG stands for transforming behavior through meaningful Human Experiences. With this mantra permeating everything we do, we have again been able to produce stellar work that fueled a great first half of the year. SMG’s inclusive culture ensures that the work we do is a collective effort that has to be celebrated by the whole team and this goes to show that when we win, we win as one.”
About Starcom MediaVest Group:
Starcom MediaVest Group MENA (www.smvgroup.com) is one of the largest brand communications groups in the region. SMG MENA encompasses a passionate and integrated network of 300 specialists in media strategy and investment; consumer research; response media; sports and event marketing, branded content and digital communications.
A wholly owned subsidiary of Paris based Publicis Groupe, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on creating human experiences which are simple, meaningful and in real time.
The network has enjoyed annual double-digit growth since it launched in 2000. Among its clients are Procter & Gamble, Emirates Airlines, Samsung, Abu Dhabi Islamic Bank, Saudi Telecom, GlaxoSmithKline, Tiffany & Co. and Kraft Foods.
SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source. Web Site: www.smvgroup.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
