HP kicks off Gitex with Dubai Dancing Fountains show at The Address, Downtown

HP PSG kicked off Gitex in style with the launch of a spectacular fountain show by ‘The Dubai Fountains’ to highlight its ‘Everybody On’ campaign. The unique show at the world’s largest dancing fountains was activated following the HP PSG media event which took place last night at Calabar Restaurant, The Address Downtown.

The entrancing performance of light, music and water danced to the tune of the official ‘Everybody On’ Campaign Song, an instrumental version of Lou Reed’s iconic song “Walk on the Wild Side”, before closing with an official announcement of their association with HP.

‘The Dubai fountains’ will continue to perform the HP ‘Everybody On’ campaign song twice a day, at 7:00 PM and 8:00 PM on weekends and 8:00 PM and 9:00 PM on weekdays, from 8th-13th October.

The fountain entertainment will be complimented with further activity within the waterfront area of the Dubai Mall, where HP PSG will be hosting an 8-14 meter HP Experience Zone at the Dubai Mall Fountain Steps, showcasing their new line of products, throughout Gitex.

Visitors at the Dubai Mall and ‘The Dubai Fountain’ area will be able to interact with the latest products introduced by HP this Gitex 20’11 and also take part in the Everybody On themed games like Word On (jumble gamble with words related to everybody On campaign & puzzle On (jigsaw puzzle with the campaign visuals) both linked to HP PSG’s Facebook page ‘HPandME’. There is also an interactive flash mob activity with drumming sessions scheduled every hour starting from 5pm during the activation period. The HP Crew will also be at the stand offering expert advice and an overview of HP products.

The ‘Everybody On’ campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions from music, fashion, community activism to business and more. It reflects the strong influence of technology on our professional and private lives, and the way we see and feel the world; it has become a large part of who we are and what we do.

This year, HP PSG will participate at Gitex Shopper with its dedicated stand in the West Hall – WD1, showcasing a range of interactive elements, product demo’s, competitions on stand including gaming, touch and experience corners, where consumers can experience the magic of HPs touch, beats and social gaming technology & an exclusive HP accessory Promo with a Notebook to be won every day and lots of other exciting prizes like engraving & photo booths.

Notes and media contacts
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world.

For more details:
Gehna Mohanani
Account Executive
Edelman United Arab Emirates
502-503 Thuraya Tower 1, Dubai Media City, Dubai, UAE
t: +971 (0)4 455 7993
f: +971 (0)4 435 7115