Yahoo Signs Jose Mourinho as Global Football Ambassador
London, March 6, 2014 – Yahoo is excited to unveil world-renowned coach, Jose Mourinho as their global football ambassador for 2014. For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr http://mourinhoforyahoo.tumblr.com/.
This is the first time Jose Mourinho has partnered with a media or technology company to offer his insight and expert commentary or to have a personal social presence. Renowned for his confident style and no stranger to a little controversy, Mourinho’s opinion will bring his passionate perspective to sports fans around the world on Yahoo and Tumblr.
“Having worked with some of the league’s best players, I’m excited to share some analysis and perspective about the game with the most passionate fans in the world. Teaming up with a global leader like Yahoo allows me to reach football fans from Brazil to the US to the UK – whether they’re in front of their computers or on their mobile or tablets,” said Mourinho. “There are many people around the world who like to comment on the game and I look forward to bringing my opinion exclusively to Yahoo starting today on my own Tumblr.”
Widely regarded as one of the best coaches in the game, the 51-year-old Mourinho has enjoyed outstanding success throughout his career, winning the title of every top-flight league in England, Italy, Portugal and Spain that he has managed in, as well as numerous other European honours. In ten seasons of club management, Mourinho has led his club to the UEFA Champions League twice, won its domestic league seven times, and the UEFA Cup once.
About Yahoo
Yahoo is focused on making the world’s daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (yahoomaktoob.tumblr.com).
