The Role
M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognized retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.آ
Alshaya’s stores can currently be found in 19 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia, the Czech Republic and the UK. It employs more than 28,000 people from over 90 nationalities.
To realize this highly ambitious and aggressive expansion plan, we are currently looking for a proactive, well experienced Social Media Senior Executive. Based in the Head Office,آ the successful candidate will be responsible for developing, implementing and overseeing the execution of strategic social media.
* Define the strategy and executional/governance framework for the delivery of integrated social media programmes at Alshaya
* Pro-actively manage and monitor Alshaya’s corporate profile and reputation on social media platforms including Facebook, Twitter, YouTube, and other appropriate channels
* Implement agreed programmes directly, or in partnership with business stakeholders (i.e., brands, marketing, customer care, ecommerce)
* Develop and lead a small team of social media specialists
Requirements* Ideal mix: * 80% background in communications strategy with proven ability to develop targeted messaging * Influencer with strong project management and organisational skills * A proven track record in defining and establishing a social media function from scratch in a major consumer facing corporation |
About the Company
M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.
Alshaya’s stores can currently be found in 19 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia, the Czech Republic and the UK. It employs more than 28,000 people from over 90 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.







