Social Media Specialist | General Motors Dubai, UAE
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The Role
The primary purpose of the Social Media Specialist is to lead the organization, along with the Social Champion to Professional Level Social, to drive and develop social media efforts throughout GM Middle East Operations & its Dealers (future) and external influencers.
The position will ensure that the core strategy is implemented & continuously improved for Chevrolet, GMC and Cadillac. It will also ensure all social media plans and activities for GM MEO campaigns and announcements are well coordinated among marketing, communications, customer service functions and other functions as required.
As part of the PR Operations responsibilities, he/she will support the communications department with monthly budget forecast, initiating purchase request and consolidation of purchase order or accruals.
Requirements-Understanding and creation of new social media KPIs to track the performance of our activities -Ability to generate, follow conversations and create affinity with our fans -Expert in building social media campaigns on various social media channels to grow our fan base -Able to create and identify quality social media content -Abilities to influence others to gain cooperation, built trust and be a resource -Media relations skills -Strong interpersonal skills to ensure a sound basis for long term stakeholder relationship -Ability to work under pressure and meet tight deadlines -Passionate for the social technology universe (Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software) -Previous experience in social media tracking and monitoring such as: tweetdeck, radian6, cotweet, sprinklr and hootsuite (Preferred) |
About the Company
General Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.
With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.
GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company’s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.
GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.
