Sony Ericsson Announces ‘Live With Walkman™’ Smartphone for Music Buffs

Latest Phone Comes with Innovative Media Apps and xLOUD™ Technology for Enhanced Audio Output

Dubai-UAE: 16 October, 2011 – Sony Ericsson today unveiled its cutting-edge smartphone – the ‘Live With Walkman™’ – that seeks to integrate superior music capabilities with the most comfortable social networking experience.

Equipped with xLOUD™, the latest technology invention from the Sony Ericsson labs produces excellent sound quality through its built-in stereo speakers, even at high volumes. The phone is also embedded with a ‘Media Discovery Application™’ that provides easy access to the world of music and videos on the web with just a click.

Rudiger Odenbach, General Manager, Middle East, Sony Ericsson, said: “Music and social networking are the most popular content on smartphones and Sony Ericsson’s ‘Live With Walkman™’ endeavors to bring both features together in an extremely conducive style. This ultimate entertainment package reaches out to our audiences with a 360 degree approach, offering the latest in music, social networking capabilities, media apps, operating system and hardware components. The Sony team understands music like no other having pioneered the first portable music player in 1979. There has been no looking back since then.”

‘Live With Walkman™’ also has Deep Facebook™ integration facility that allows users to instantly access the social networking site through the frequently used areas of the phone including the picture gallery, music player, phonebook and calendar.

The phone that runs on the latest Android platform, Gingerbread 2.3, sports an array of interesting features such as a 1 GHz processor, 3.2” screen, 5MP camera, VGA front facer for video calling, WiFi, Bluetooth and Live Sound Hi-Fi Tangle – free handset.
Available at leading electronic stores in UAE, the Sony Ericsson ‘Live with WalkmanTM’ is priced at AED 1099 and available in black and white colours.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

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