– The slimmest 4G smartphone2 with the best smartphone camera3 and largest qHD display4 in its class
– Sony’s premium experiences, including the OmniBalance design, stunning processor performance, 4G speed and a long-lasting battery in a mid-range smartphone
– Razor sharp photos and video with the 8MP Exmor RS™ for mobile, HDR camera, and Xperia camera apps for live video broadcasting and sharing
– Pricing in the United Arab Emirates – AED 1299, pricing in the Kingdom of Saudi Arabia – SR 1299, and available first week of May
24th February 2014, Barcelona, Spain – Sony Mobile Communications (“Sony Mobile”) today introduces Xperia™ M2, the 4G LTE smartphone that offers blockbuster entertainment and flagship experiences at a mid-range price point, thanks to a best-in-class processor, our display expertise, a razor sharp 8MP camera with Exmor RS for mobile and Sony’s music and video entertainment.
“Xperia M2 is an ultra fast smartphone that offers brilliant specs and performance, reaching new audiences with a mid-range price. This is a great device for the customer looking for a smartphone that has it all,” says Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications. “It combines the best of Sony, bringing you our latest technologies complimented with a one of its kind, unique entertainment offer never before seen on a mid-range smartphone.”
A mid-range smartphone with the best technology in its class1
Xperia M2 showcases high quality technology at an affordable price. Sony’s OmniBalance design as found on Sony’s premium smartphone range, an ultra-fast processor and a large qHD display, combine to create brilliant all-round performance, whilst the unique Xperia camera, music and movie apps offer stunning entertainment experiences.
The best smartphone camera in its class3
With the highest resolution camera in its class7, the stunning 8MP camera with Exmor RS for mobile comes armed with Autoscene Recognition and HDR. Using the expertise and technology of Sony’s Cyber-shot cameras, Xperia M2 is perfect for capturing all of your favourite moments in brilliant quality.
For even more fun, unique Xperia camera apps such as Social live, Timeshift burst and Picture Effect help users to get the most out of Xperia M2’s quality 8MP camera.
To offer a unique and seamless experience direct from the camera’s viewfinder, Sony is also working with third party developers to offer a growing range of new Xperia camera apps. To download more Xperia camera apps such as Vine, V1 Sports and FX Guru, simply go into your camera viewfinder and then click on ‘+Apps’ to see all the latest apps available on Sony Select to enhance your smartphone experience.
Brilliant performance and speed that goes on forever
Sony’s engineering expertise in display and camera technologies collide to create Xperia M2. The large 4.8” qHD display, carefully crafted with our display expertise is perfect for enjoying entertainment content on the largest qHD display in its class6.
Being the world’s slimmest 4G smartphone in its class2, Xperia M2 combines the ultra-fast Qualcomm® Snapdragon™ 400 processor with 1.2 GHz quad-core CPUs and 4G LTE for fast performance and a 2300mAh battery with STAMINA Mode 3.0. Ideal for long days of heavy usage, Xperia M2 provides speed and durability for users on-the-go.
The slimmest 4G smartphone in its class2
All this premium technology is housed in a thin and light smartphone that fits perfectly in your hand. Xperia M2 is available in three distinct colour options: black, white and purple.
Dual SIM, no compromise
Xperia M2’s dual-SIM variant, Xperia M2dual8, is a fast mobile phone that offers a new experience through the incorporation of Sony’s latest generation of dual-SIM technology. Users can set up both SIM cards independently with custom ring tones and easily choose between SIMs before making calls or sending texts, whilst Sony’s dual SIM management technology means that users can keep both SIMs active and never miss a call, even when talking on one of them.
Perfect partners
Xperia M2 connects users via Bluetooth to Sony’s extended ecosystem of 154 one-touch compatible products with NFC technology. Music enthusiasts can enjoy tunes wirelessly via NFC using SBH20 Stereo Bluetooth Headset or plugged-in with part in-ear and water-resistant Stereo Headset STH30.
Whichever accessories you choose, Xperia M2 remains at the heart of your connected entertainment experience.
Xperia M2 will launch globally from April 2014 and will be available in the Middle East by May. It will be priced at AED 1299 in the United Arab Emirates, and SR 1299 the Kingdom of Saudi Arabia.
1“Class” is defined by Strategy Analytics as 4G smartphones less than 220 Euro MSRP/RRP at launch on global distribution. The XperiaTM M2 is powered by the Qualcomm® Snapdragon™ 400 processor with 1.2GHz quad-core CPUs,4G LTE, 1GB RAM, 8GB NAND Flash memory, a 4.8-inch qHD display, 8MP camera and a 2330mAh battery, all in a slim 8.6mm design. XperiaTM M2 is best in class on device thickness, display size, camera resolution and processor cores. XperiaTM M2 specifications were verified against all other smartphones in the same class. Source: Strategy Analytics’ SpecTRAX and PriceTRAX services, 29th January 2014. For more information on Strategy analytics results visit www.sonymobile.com/testresults/.
2 “Class” is defined by Strategy Analytics as 4G smartphones less than 220 Euro MSRP/RRP at launch on global distribution. The XperiaTM M2 is only 8.6mm thick. XperiaTM M2 specifications were verified against all other smartphones in the same class. Source: Strategy Analytics’ SpecTRAX and PriceTRAX services, 29th January 2014. For more information on Strategy analytics results visit www.sonymobile.com/testresults/.
3 “Class” is defined by Strategy Analytics as 4G smartphones less than 220 Euro MSRP/RRP at launch on global distribution. The XperiaTM M2 has an 8MP camera resolution and more enhanced camera and imaging functions than LG Optimus F5, Samsung Galaxy Ace 3 and Samsung Galaxy Express 2. Competitor devices were defined by Strategy Analytics as the top-selling smartphones globally in 2013 within this class. Source: Strategy Analytics, January 2014. For more information visit www.sonymobile.com/testresults/
4 “Class” is defined by Strategy Analytics as 4G smartphones less than 220 Euro MSRP/RRP at launch on global distribution. The XperiaTM M2 has a 4.8-inch qHD display. XperiaTM M2 specifications were verified against all other smartphones in the same class. Source: Strategy Analytics’ SpecTRAX and PriceTRAX services, 29th January 2014. For more information on Strategy analytics results visit www.sonymobile.com/testresults/.
5 Sony Entertainment Network services are subject to availability by region. Please visit www.sonyentertainmentnetwork.com for more details. The number of tracks available from this catalogue varies by country and may be fewer than stated.
6 Content offer subject to market availability. Movies offer available in 40 markets.
7 “Class” is defined by Strategy Analytics as 4G smartphones less than 220 Euro MSRP/RRP at launch on global distribution. The XperiaTM M2 has an 8MP camera resolution, equal best in its class. XperiaTM M2 specifications were verified against all other smartphones in the same class. Source: Strategy Analytics’ SpecTRAX and PriceTRAX services, 29th January 2014. For more information on Strategy analytics results visit www.sonymobile.com/testresults/.
8 Available in 3G variant only
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
