Featuring Four Times the Resolution of Full High Definition and Powerful Sound, Sony’s Revolutionary Offering Redefines Future of Home Entertainment
Dubai-UAE: 19 September, 2012 – Sony, the leading consumer electronics brand, today unveiled its latest BRAVIA LCD television in the industry’s largest 84-inch class1. The TV boasts a 4K (3840 x 2160) LCD panel, comprising 8.29 megapixels, which is four times the resolution of Full High Definition standard. Additionally, the TV incorporates Sony’s proprietary ‘4K X-Reality PRO’ super-resolution high-picture quality engine.
Seamlessly delivering high-resolution large-screen picture with powerful sound and visuals to provide an immersive theatre-like experience, the latest BRAVIA LCD television marks a distinctive entry with its class-apart features.
Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “If you were amazed by the shift from Standard to High Definition, 4K, with four times the resolution of Full High Definition, will rekindle or even exceed that sensation. It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience. The launch of this breakthrough 84-inch 4K BRAVIA television reaffirms Sony’s commitment to consistently delivering a superior product offering to our consumers.”
Sony 4K LCD TV
The new 4K BRAVIA TV incorporates ‘4K X-Reality PRO’; Sony’s proprietary super-resolution high picture quality engine optimized for 4K LCD TV. This engine is capable of reproducing any content with different resolutions, such as movies, photographs and games, into stunningly crisp, high-quality images with 4K resolution. Even when seated as close as 1.5 meters from the screen, viewers will not be bothered by the pixels and notice images are breathtakingly realistic and beautifully clear – an all-encapsulating panoramic viewing experience previously unavailable from a TV.
For 3D footage, the ‘4K X-Reality PRO’ super-resolution processing up scales ‘Blu-ray 3D’ Full-HD resolution 3D images to 4K and displays them in high picture quality (3840 x 1080) that exceeds Full High Definition resolution using a polarizing sheet on the television screen. The accompanying 3D glasses are light and feature a comfortable passive design, requiring no batteries.
Sony 4K LCD TV
In addition, the ‘10 Unit Live Speaker’ side speaker system optimized for large-size screen combined with Sony’s unique high-quality sound signal-processing technology achieves powerful three-dimensional sound that envelops the viewer in position-orienting tones, from deep bass to high notes.
The 84-inch BRAVIA TV also features SimulView, a function which allows 2-player games to be played without having to split the screen. Essentially, the TV will display two separate Full HD images, permitting each player to view their own screen through the SimulView glasses.
Sony continues to take a lead role in advancing 4K technologies and is playing a pioneering role in professional 4K content creation through the CineAlta ‘F65’ camera capable of shooting 4K content – highly popular among leading film makers, and also the 4K digital cinema system used in the professional field. In the world of consumer electronics, the 4K home theatre projector for family use has been extremely well received since its launch last year.
“The launch of the 84-inch 4K BRAVIA TV demonstrates the new and exciting consumer home-experiences made possible through professional technologies, and advanced through our ‘One Sony’ approach to hardware and content innovation,” added Sugiyama.
The 84-inch BRAVIA LCD television will be available from November across select Jumbo Electronics showrooms and other leading electronics retailers in the UAE.
Sony 4K LCD TV
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.
