I love this Kit-Kat campaign by JWT London, it’s so spot on! Kit-Kat is a great advertiser because of consistency in their creative work, almost all of their campaigns revolve around the tagline “Have a Break, Have a Kit Kat”, which was created by back in 1958 by JWT Orland’s Donald Gilles.
A brilliant campaign by a brilliant brand!
Advertising Agency: JWT, London, UK
Creative Director: Russell Ramsay
Art Director / Copywriter: Christiano Neves
Photographer: Salamagica
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
