Starcom MediaVest Group Announces Zero Dot: Brand Experience Consulting – Redefined
 announced today that it launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original ... "Pin It"){kind=logo}
Zero Dot delivers the next generation of brand consulting, experience strategy and design
Dubai – October 29, 2013 – Starcom MediaVest Group (SMG) announced today that it launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content. Zero Dot works to solve clients’ marketing challenges with a unique approach. While the unit launched officially today, Zero Dot has already been driving new ideas, innovation and returns for numerous clients, including Procter & Gamble brand Cheer, who recently named Zero Dot as one of its creative partners.
Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, brings world class talent, ideas and technology for the era of convergence. The unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.
“Consumers are at the center of everything we do,” said Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyze speed to market so brands can engage today’s consumers in the moment..”
Zero Dot will collaborate with all SMG agencies and Centers of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.
About Starcom MediaVest Group:
Starcom MediaVest Group ( SMG), comprising global agency brands Starcom and MediaVest, is the Human Experience Company. At SMG, we believe experiences matter. They enhance lives and build brands, which is why we are dedicated to bringing brand experiences to life.
Ranked the number one media network in billings by RECMA both in the MENA region and globally, SMG(www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 7,800 employees in 110 offices worldwide, SMGpartners with some of the world’s leading companies, including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others.
In 2013, SMG was named Dubai Lynx Media Agency of the Year and Festival of Media Global Network of the Year.
SMG MENA’s regional clients include Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, Tiffany & Co., Emirates NBD, adidas and Kraft Foods.
SMGis part of Publicis Groupe [Euronext Paris: FR0000130577], the world’s third largest communications group. Publicis Groupe is ranked as MENA’s largest and the world’s second largest media counsel and buying group, and is the first global network in digital and healthcare communications.
Starcom MENA website: www.starcommena.com
MediaVestMENA website: www.mediavestmena.com
Publicis Groupe website: www.publicisgroupe.com
