Strategic Planner (Advertising/PR/Corporate Comm) at Euro RSCG | Chalhoub Group - United Arab Emirates
Job Description
Euro RSCG part of The Chalhoub Group, partnering with Baccarat, Christofle, Christian Dior, Louis Vuitton and Nina Ricci, Lacoste,. is currently looking for:
Strategic Planner, responsible for detailed research and analysis of all possible media tools and performance, competition in the market, measures the effectiveness of the campaigns and advices the Communication and PR team on the next move. He/ she formulates the strategy, tactics and procedures for developing, sustaining and publicizing client and client’s reputation considering both the short-term and long-term effects of all of public communications efforts.
» Manage the development and refinement of the Client’s Strategic Plan.
» Gather research data and delivers results to clients and Communication team.
» Design delivery/presentation methods for collected data and findings.
» Add value to research and department data through careful analysis and review.
» Work closely with the agency pitch team in creating engaging client pitches.
» Contribute analysis and ideas to strategic projects, resolving highest priority strategic issues.
» Build a comprehensive understanding of wider social trends and generate new insights and ideas.
» Serve as liaison between the research team, account managers, creative staff and client
» Evaluate the consequence and the impact of the strategic plan and possible actions to be considered.
» Support Communication team by building action plans for implementation of the strategic plan.
» Conduct environmental, internal and gap analysis and Identify strategic issues and barriers and recommend solutions.
» Design, develop, implement and maintain a set of strategic planning process, defining required standard.
» Use advertising skills to develop a deep understanding of consumer attitudes, motivations and behaviours.
» Develop a strong understanding of the dynamics of key clients’ business and manage strategic and brand planning.
» Create the layout and content of surveys, questionnaires, and topic guides.
Desired Skills & Experience
DESIRED YEARS OF EXPERIENCE
Minimum 3 years in an analogous role, preferably in an agency
DESIRED AGE
26 years old and above, with solid work background
SKILLS
Analytic, logical thinker capable of synthesizing information
Strong problem-solving capabilities
Ability to think conceptually and creatively
Ability to listen to a client to pinpoint precise business problem/objective
Strong presentation and persuasion skills
Organizational and time-management skills enabling respect of deadlines or proactive delivery
Irreproachable English, both written and spoken
Knowledge of ME market (specifically KSA) a plus, or similar emerging market dynamic
Ability to work across all agency disciplines: PR, account management, digital
Ability to integrate pitch teams and federate team around tasks
PERSONAL QUALITIES
Rigorous approach
Curious
Alert and sensitive to trends
Interest in understanding how consumers think
Lateral thinker
Both critical and open to criticism
Interest in digital space
Addicted to brands
EXPERIENCE
FMCG/ Automotive/Pharma/Retail/Luxury
