Get Your Music ‘To Go’ with Sony’s Splash-Proof SRS-BTS50 Portable Wireless Speakers

Lightweight, Stylish and Portable Bluetooth® and NFC for Easy Smartphone or Tablet Connectivity

Dubai-UAE: 10 December, 2013 – Sony Middle East and Africa is proud to introduce a new addition to its exciting range of personal audio products with the SRS-BTS50 ultra-portable Bluetooth® speaker featuring Near Field Communication (NFC) technology designed to stream powerful, dynamic sound experiences from compatible smartphones, tablets and computers on the go.

With Sony’s One-Touch Listening, the speakers use NFC technology to easily pair and connect any NFC-enabled smartphone1 or tablet with a simple touch to eliminate the complex pairing process. Once paired, NFC makes connect or disconnect a breeze.

The new speaker can also stream music wirelessly from iPhones® and iPads® as well as Android™ smartphones and tablets that are not NFC equipped, via the traditional Bluetooth pairing method.

Enjoy Music to Your Ears – Outside
Lightweight yet durable, the new SRS-BTS50 portable Bluetooth speaker with an internal rechargeable battery that lasts up to 10 hours on the single charge is the perfect complement to your outdoor activities. Whether hiking with friends, spending the day at the beach or enjoying an outdoor party, the SRS-BTS50 speaker’s splashproof2 design that can weather water splashes such as sudden rain gives music lovers the freedom to enjoy their favorite tunes anytime and anywhere.
——————————-
1. Smartphones must be equipped with NFC capabilities and also must be installed with the ‘NFC Easy Connect’ application.
2. Do not allow continuous contact with water.

Shaped for Sound
The SRS-BTS50 speaker is perfect for sharing your music with friends. By simply rotating the speaker to lay flat on any surface, the Surround Mode automatically creates an expansive and enjoyable listening experience.
The splash-proof SRS-BTS50 ultra-portable wireless speaker from Sony is currently available at select electronics stores across the GCC and Middle East.

About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.