The Cutting-edge Sony VAIO® Fit Multi-flip™ PC Arrives in the UAE

Offering Uncompromising Notebook Experience for Productive Work and Play

Dubai-UAE: 18 December, 2013 – Sony today announced the launch of the new VAIO® Fit PC, featuring a multi-flip™ hinge that transforms the PC to tablet or viewer modes while offering the functionality of a traditional clamshell laptop.

Now available at select electronics stores in the UAE, the new VAIO® Fit multi-flip™ PC series is available in 15-inch, 14-inch and 13-inch screen sizes to suit the computing needs of versatile customers.

The VAIO® Fit’s laptop mode comfortably delivers the same performance as conventional notebook PCs. In tablet mode, it is best utilised for browsing the web, taking pictures, and writing with the digitizer stylus1. The viewer mode allows the user to share the experience of watching a video or movie with another viewer. This makes the VAIO® Fit A ideal for professionals, students, designers or entrepreneurs.

Structured in a stylish, functional design, the PC’s thin chassis is constructed with an aluminium hairline finish. The notebook comes with a full-pitch keyboard, touch pad and palm rest to offer a comfortable typing experience. A backlit keyboard allows users to work in low-light conditions.

Inspiring Creativity
The VAIO® Inspiration Suite aims to replace the necessity of pen and paper with a collection of core apps that allow users to seamlessly capture, edit and organise content on their VAIO® notebooks.

1 VAIO® Fit 13A comes with a digitizer stylus. The digitizer stylus is an optional purchase for VAIO® Fit 15A & 14A.

The VAIO® Fit multi-flip™ PC comes pre-loaded with a trio of apps2. After shooting and reorienting images on CamScanner3, users can then clip2 out the subject of the image using VAIO® Clip and write memos on top of the images with their digitizer stylus1 in VAIO® Paper. This provides the same experience as drafting or sketching with pen and paper and much more.

Incorporating the best of Sony’s digital imaging expertise, the Exmor™ RS for PC imaging sensor found on the VAIO® Fit 13A makes it possible to capture high-resolution images of documents. Images are clear enough for the computer to recognise and tag texts in the photos, which works harmoniously with the CamScanner2 app. The back-illuminated CMOS sensor also ensures there is reduced noise in low-light situations.

Sony has also incorporated other key technologies into the VAIO® Fit multi-flip™ PC such as the TRILUMINOS™ display for mobile and X-RealityTM for mobile, adapted from technology used in the Sony BRAVIA 2013 range of TVs. These allow for a more vivid reproduction of colours on screen and ensure the sharpest picture quality. The VAIO® Fit multi-flip™ PC is also powered to deliver dynamic bass and soaring highs without distortion with the ClearAudio+™ mode that uses a variety of sound technologies to deliver a superior audio performance. With one simple operation, users can enjoy music with the levels of sharpness and depth that the artist intended.

The VAIO® Fit multi-flip™ PC is NFC-enabled, which makes connecting devices to the PC a breeze. By simply hovering compatible NFC products over the PC, you can stream music from the PC directly to your NFC speakers.

VAIO® and the VAIO® logotype are registered trademarks of Sony Corporation.

2 VAIO® Fit 13A & 14A/15A are pre-loaded with three apps and two apps respectively.
3 Only VAIO® Fit 13A is pre-loaded with CamScanner.

About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.