TEDxAmsterdam Presents the ‘Human Clock’, Uniting the World in Time
An interactive social experiment challenging humanity to celebrate our differences and the one thing we all share – time
AMSTERDAM – 20 November 2014: TEDxAmsterdam is proud to announce the launch of the world’s first Human Clock, an interactive campaign created by Amsterdam based creative agency, WE ARE Pi, in collaboration with MediaMonks and 100%Halal to celebrate TEDxAmsterdam 2014 Conference.
This unique social experiment aims to shine a light on human diversity by bringing together as many faces from across the globe as possible, as part of an ever-evolving digital clock. Created for the global TEDx network, the Human Clock is an iterative open source experiment that builds as each new face is added online. The goal is to reach 24 hours worth of one-second faces – a unique montage of portraits from around the world.
The Human Clock was created to challenge humanity to celebrate its differences. No matter what your language, your race, where you’re from or what you do, we all have one thing in common – the time we share, United in Time.
To support and become part of the Human Clock, simply go to www.thehumanclock.org, take or upload a photo of yourself and become a part of the clock.
The Human Clock was created by Amsterdam-based creative agency WE ARE Pi, an ‘Ideas Company that exists to provide brands with a modern alternative’. Following in the footsteps of previous award-winning campaigns of this collaboration, the Human Clock continues to strengthen the tone of TEDx communication, which focuses on Ideas Worth Doing.
Alex Bennett Grant, Managing Director of WE ARE Pi says, “TEDxAmsterdam and the global TEDx Community are a demonstration of how amazing things happen when people get together. We continuously try to bring this to life in our collaboration with TED – in this case, uniting the world in time.”
Barney Hobson, Co-Founder and Creative Director of WE ARE Pi says, “The project is inspired by the thought that, one pair of hands tells the time, but many hands make history.”
The Human Clock will launch TEDxAmsterdam 2014 and celebrate TED’s 30th anniversary by capturing an entire generation of humans connected and inspired by Ideas Worth Spreading. The Human Clock will be presented to the TEDx Community at the 2014 TEDxAmsterdam Conference on November 28. Information on the 2014 speakers and performers can be found here: http://www.tedxamsterdam.com/2014/10/speakers-2014/
The Human Clock launches on November 20, 2014.
www.thehumanclock.org,
‘TEDxAmsterdam’ is an annual, independently organized TED event in Amsterdam following its mission of presenting Ideas Worth Spreading.
‘WE ARE Pi’ is an Amsterdam-based creative agency that works with TED and TEDx on event branding and communication.
About TED, the TEDx Community and TEDxAmsterdam
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com.
In the spirit of ideas worth spreading, TED has created a program called TEDx. It is a program of self-organized events that bring people together to share a TED-like experience. At TEDxAmsterdam, live speakers will spark deep discussion and connection. The TED Conference provides general guidance for the program, but individual TEDx events are self-organized.
http://www.ted.com/
http://www.tedxamsterdam.com/
About WE ARE Pi, Amsterdam
We exist to provide a modern alternative. Born to free strategic thought leadership from the restrictive process of traditional advertising agency business models. We deliver modern brands with the most relevant and effective ideas to connect with their customers, in more places.
Ideas that shift brand position and brand perception. Ideas to shift LEGO from selling bricks to selling worlds, TED from a tech conference to a platform for human connections and Deloitte from an audit form to a master of data.
http://www.wearepi.com/
Awards won by TEDx and WE ARE Pi collaborations
D&AD, Cannes Lions, Webby, Epica, Dubai Lynx, Lovie
CREDITS
Client: TEDxAmsterdam
Agency – WE ARE Pi
Managing Director Alex Bennett Grant
Account Manager Sam Speed
Strategy Director Jessica Perri
Strategist Andrea Van Den Bos
Executive Creative Director Rick Chant
Executive Creative Director Barney Hobson
Creative Design Director Nessim Higson
Art Director Kaz Salemink
Executive producer Kimia Farshidzad
Project Manager Ambar Surastri
Film & Photography Production – 100%Halal
Executive Producer Roel Oude Nijhuis
Executive Producer Gijs Determeijer
Photography Agent Anouk Dingelstad
Production Manager Lisa Snoek
Director Mees Peijnenburg
Photographer Maeve Stam
Director of Photography Tim Kerbosch
Sound Lennert Hunfeld
Photography Assistant Elmer Driessen
Photography Editor Roel Determeijer
Casting Supervisor Lou-Lou van Staaveren
Datahandler Levi Verspeek
Datahandler Tom Arkenbout
Catering Nanja Theus
Production Assistant Sanne van Brunschot
Production Assistant Sharda Fähmel
Production Assistant Lonneke Marsmans
Casting 100% Halal
Editor Sanne van Hecke
Grading/Online Glassworks
Composer Michael Kneebone
Digital production Media Monks
Website Hosting High5
Animation production Joe Fleming
