The Children NotWork
Advertisers Without Borders wanted to draw attention to child labor around the world, where millions of children don’t have the basic rights of an average child, the idea was to take advantage of LinkedIn, apparently this professionals social network doesn’t have age limits, which is weird taking into consideration that Facebook minimum age is 13, anyway this insight was enough to create the Children Not Work initiative by ad agency Coupe Buenos Aires / IURL in Argentina.
50 LinkedIn profiles were created on behalf of kids from around the world, along with 10 companies that would hire such young workers, and t activate the campaign, real people on the network were approached through a typical connection request. I think it’s a very good campaign, however the sad truth is still there, but hopefully it will bring some change to our world.
Have a loo at the campaign here: http://www.thechildrennotwork.org
Advertising Agency: Coupe Buenos Aires / IURL, Argentina
Creative Director: Coco Olivera
Art Director: Nicolas Foresi
Copywriter: Nia Martinez
Illustrator / Photographer: Latinstock
Additional credits: IURL Team
