The Prague International Advertising Festival has published on its website the entries that made it to the final judging. This will be led by one of the world’s most awarded creatives, Alexander Schill, from the German agency Serviceplan. The jury is also composed of top marketing experts from McDonald’s, Carlsberg and Unilever. The festival and its international conference on revolutionary changes in marketing and communications takes place on May 20th and 21st in Prague.
PIAF differs from most competitions of the type in that it seeks the participation of top marketers in the jury. In addition, the competition has 14 innovative categories which cover the entire spectrum of activities in the field of communications and branding. Every year, about 50 works receive an award. The complete shortlists PIAF 2014 are available here.
“This year, 137 entries have made it to the final. Among the candidates are renowned global players such as BBDO New York, Fred&Farid, R/GA, Almap BBDO, Heimat, but also agencies that do not belong to the traditional trophy collectors,” says festival Director Marek Hlavica.
According to him, it confirms the special status of PIAF, which gives the opportunity to score to other works than at traditional competitions. This of course doesn’t affect the top level of the PIAF jury.
The PIAF winners will be announced at the Best of … show in Prague on May 21st. The award ceremony will be the climax of the two-day professional conference that features over 20 international speakers. This year’s topic are the changes that have been transforming the field of marketing and communications in recent years. Check out the conference program here.
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– The Prague International Advertising Festival will be held for the fifth time and is organized by the company PIAF, a.s. in collaboration with the Association of Communications Agencies AKA, the Czech Association for Branded Products and under the auspices of the Mayor of Prague Tomaš Hudeček.
– The two-day event is aimed at professionals in the field of marketing and communications and has an international dimension
– The program of the conference includes a free evening for students and anyone interested in the field: Shots in the Dark
– The PIAF conference welcomes every year over 20 top professionals from all over the world
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
