New Media Manager | Al Futtaim - Dubai UAE
Job Description
We have an exciting opportunity for a New Media Manager to develop, implement and maintain digital marketing programmes and websites to maximise awareness and footfall within Dubai Festival City and Festival Centre Specifically
Key Responsibilities of the role:
Develop and deliver Digital activity through the following media;
- § Website/Microsites
- § Banner Development
- § Text
- § Social Media
- § Search Engine Optimization
- § Search Engine Marketing
Work with the IT team to ensure that online platforms are appropriately integrated with backend operation systems
- § Develop and maintain www.dubaifestivalcity.com, www.festivalcentre.com and residents website into a consolidated and cohesive web development. Support on www.festivalcitydoha.com.
- Ensure additional customer data acquired through the digital channel is integrated with the general database and e-mail feedback is filtered back into the database
- Manage digital marketing budget, ensuring efficiency of spend.
- Develop and deliver a digital marketing plan that complements the marketing plan through other medias, ensuring that trends and competition are monitored and alterations in online marketing strategy are recommended as warrante
Desired Skills & Experience
Minimum Qualifications and Knowledge:
University Graduate in the digital field or significant experience in digital marketing – must be “digitally savvy”.
Minimum Experience:
3+ years in a digital marketing role.
Arabic language skills and UAE experience an advantage.
Job-Specific Skills:
Analytical/Numerical/Presentation
PC Competency/Computer Knowledge
Understanding of digital media, including social media
Behavioural Competencies:
Initiative, creativity, attention to detail, ability to think strategically
Company Description
About Al-Futtaim Group Real Estate (AFGRE)
Al-Futtaim Group Real Estate (AFGRE) is the real estate development and operations arm of Al-Futtaim group which is headquartered in Dubai. AFGRE is responsible for the origination, conception, development, procurement and construction of mega projects and the leasing, sales and operation of these projects after completion.
In addition, AFGRE develops and operates an extensive multi-million dollar portfolio of individual corporate real estate and investment assets across the MENA region.
The two current flagship mixed use urban communities under the Festival City brand are the award winning, Dubai Festival City (5.2 million square metres) and Cairo Festival City (3 million square metres).
About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million sq m and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.
Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometers internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.
Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre, Dubai Festival City.
About Festival Centre
Festival Centre is home to Dubai’s premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Amr Diab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.
Festival Centre is a landmark 2m sq ft urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE’s most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre, offers over 400 world class retailers, 90 restaurants, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate’s most photographed sunset vistas.
The award winning Festival Centre has recently added the Five Star award “Best Retail Development” at the Arabian Property Awards 2010, and two other prestigious Retail City awards – “Mall of the Year” and “Best Retail Destination of the Year”.
About Cairo Festival City
Cairo Festival City is the second fully integrated mega project to be progressively delivered. Encompassing the finest shopping, dining, entertainment, homes, school, offices and leisure, Cairo Festival City is connected by an internal road network and a necklace of parks interlaced throughout the city. Upon completion, Cairo Festival City will be home to over 13,000 residents in villas and apartments and a place to work for 50,000 office staffs.
