Even if you hate reality TV, like me, you got to admit that they are really popular, this is an online reality show for beauty, people were asked to upload video messages explaining what they would like to change in themselves, the most popular video wins! The campaign was done for BioNike beauty brand.
Advertising Agency: KEY ADV, Milan, Italy
Creative Directors: Massimo Del Monaco, Luca Negretti
Art Director: Massimiliano Loguercio
Content Manager: Sarah Kim Toffoletto
Producer: Riccardo Denaro
Video Production: VideoDesign
Sound Designer: Marcello Del Monaco
