The WSI Digital Marketing Summit 2011 to be held in Dubai, UAE on February 10th 2011

Having a clear understanding of the different digital marketing channels is key to a successful online strategy for your company. WSI’s first Digital Marketing Summit in the UAE, DigitalOne will host international and local speakers on the subjects of Display Advertising, Online PR, Content Marketing and Social Media.

There is no doubt that digital marketing is a hot topic at the present moment. Every day there are articles published about how large companies are embracing the Internet to engage better with their customers through Social Media, reinforce their brand awareness through Online PR, raise their credibility through Content Marketing and Display Advertising..

WSI prides itself in being the global leader in Digital Marketing with a global footprint of 1,500 Digital Marketing consultants in over 87 countries.

Being in the UAE and the region for over 7 years already, and with digital marketing gaining so much ground in the Arab world, we have decided to launch our first Digital Marketing Summit, DigitalOne with the plan to have it a yearly event.

To remain true to our brand and reputation, the agenda for this event will not be scratching the surface of the digital marketing realm, but rather will delve into practical details, potential case studies, lessons learnt and new trends to share with an audience who, to a large extent, has some experience and knowledge in digital marketing.

WSI’s Digital Marketing Summit, DigitalOne, is focused on spreading practical knowledge about online social media and advertising strategies by objectives as well as dialogue on successful case studies. DigitalOne’s agenda will cover presentations from top experts worldwide and from the UAE. The event will include a moderated panel discussion which will allow both the audience and the panellists to ask and answer questions in a more interactive way.

The agenda will include:
- Social Media Implementation & Case Studies of Social Media Success
- Content Marketing
- Online PR
- The Billboards of the Web: Display Advertising

As an example of the kind of presentations to expect:

Francois Muscat’s’ presentation “Implementing a Social Media Campaign” is ideal for business owners and anyone responsible for marketing their company brand, products or services. Francois will give you examples of the types of campaign any business can implement whether they are large or small.

By attending this presentation you will leave knowing the following important points that are critical to the success of any social media campaign.

- How to tell if you need social media?
- Your personal social media readiness
- Your organisation’s social media readiness
- Choosing the right social media strategy
- Selecting your social media technology
- The social media training process
- Developing your 90-day social media campaign
- Mapping your social media calendar & campaign
- Monitoring your online reputation
- Measuring your social media campaigns

Who should attend: CEOs, Marketing Managers, Managing Directors, General Managers, E-Commerce Entrepreneurs & Businessmen, and Senior Level Executives.

Attend WSI’s DigitalOne and leave full of confidence knowing that you have an understanding of what is required to take your Digital Marketing Strategy to the next level.

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