This is really awesome, to communicate that one of its cameras can shoot underwater, Sony placed these speech-bubble ballons near beaches to project in beach-goers minds that there are some people taking photos under water, really cool!
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Rodrigo L Rodrigues, Adriano Alarcon
Copywriter: Ricardo Martin
Illustrator: Rodrigo L Rodrigues
Photographer: Leandro Texeira
