TomTom (almost) makes a viral
What makes a video go viral? Probably a combination of other viral videos 
and that’s what TomTom did to promote their new competition, but the only problem is that they have spent all of their budget on advertising, so going viral is the only option.
The video they came up with combines different videos including the Will it Blend, Push to add Drama, The Felix Jump, The Old Spice ad and many more. The TomTom viral video was viewed more than 1 million times on YouTube in its first month online, but the question is, what’s the budget they spent on seeding and buzzing this video?
Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Director: Erwin Kleinjan
Art Director: Frank Borsboom
Copywriter: Nick Schonfeld
Additional credits: Super Hero Cheese Cake, Brenninkmeijer & Isaacs, Coen Stroeve
