Trafalgar hires elite services of Paragon Marketing Communications for 2012

Trafalgar General Trading Company one of Kuwait’s premium luxury retail dealer announced Paragon Marketing Communications as its sole agent and representative for media, PR and marketing activities. The announcement comes at a time as Trafalgar gears for its 40th anniversary.

Trafalgar is an internationally recognized luxury retailer with 14 specialized boutiques in Kuwait and over 40 years of operating expertise.

From its humble beginnings in 1972, Trafalgar continues to build in popularity as it provides its loyal customers the best in fine jewellery, watches and couture. Trafalgar is the authorized dealer of many world renowned brands namely Chopard, Patek Philippe, Tag Heuer, Dior, Versace, Gucci, Givenchy, Swarovski, de Grisogono and many others.

Paragon Marketing Communications is a leading integrated through the line marketing communications agency with branches in Kuwait, Oman and Bulgaria. It has been recipient of over 57 local regional and international awards on creativity and has been mentioned in over 20 books on graphic design and branding. Paragon Marketing Communications has a rich history of handling marketing communications of many international brands to name a few Porsche, Audi, Volkswagen, Siemens, Bose, Nikon etc.

Diala Tahloub, Marketing Manager, Trafalgar said “Awarding Paragon Marketing Communications the account is a major component of our strategy to channelize our marketing communication mix through experts. We hope this will be the beginning of a mutually beneficial long lasting professional relationship and we look forward for the added value that we will get out of this cooperation which reflects in our development and growth.”

“We are truly excited to be selected by Trafalgar, as being the choice of those who value their brand’s success, is our company maxim. Trafalgar has built a very solid and successful brand and we are delighted to have the opportunity to help shape its future. We look forward to our partnership and telling its compelling brand story.” stated Gaya Kruchlik, Operations Manager, Paragon Kuwait.