Transform Awards announces MENA Finalists
Dubai, UAE May 7, 2014: The MENA edition of Europe’s prestigious Transform Awards has revealed the names of the regional finalists.
The awards which takes place on Monday, 2 June at the JW Marriott Marquis Hotel will bring together seasoned professionals from the regional branding, advertising, digital and the communications sector to celebrate the most successful rebranding, repositioning and brand transformation projects in the Middle East and North Africa.
The event also includes a full day conference where industry experts will talk about the implications of multi-market branding, the effects of Gen-Y on employer branding and the challenges and opportunities of building brands in the Middle East.
Penelope Georgakis, head of brand management and communications for Swarovski Middle East said, “In a region where the branding landscape is predominantly dominated by foreign imports, it is crucial to recognize the extraordinary hard work and achievements of home grown brands both small and large. Initiatives such as the Transform Awards go a long way to help set the standard for which local organizations should strive for. Many of this year’s candidates were able to rise above their unique branding challenges and bring to life strategic identities that will stand the test of time.”
The Transform MENA conference includes an impressive line-up of key speakers such as the former CEO of Virgin Atlantic, Steve Ridgway, who will speak about his experience with a company that became one of the best-loved brands in the world, Wael Allahou, from petrochemical company EQUATE, who will talk on employee engagement and change management and in an innovative twist, Bruno Maag and Ahmed Kandil will go head to head, offering insights on calligraphy vs. typography, how fonts can bring brands to life and how typographical spell trouble for companies that ignore cultural differences.
Stephen McCallion, Global head of marketing communications, TAQA said, “I am thoroughly impressed with the high quality of the Transform MENA branding entries – from strategic thinking, creative solutions and through to effective implementation. An awards program such as this plays its part in promoting excellence, encouraging and inspiring talent and of course celebrating and rewarding success.”
To book your place at the Transform Conference here, please visit: http://www.transformawards.com/conference/book-tickets
For more information on the awards visit: http://www.transformawards.com/mena
The Transform Awards MENA 2014 finalists include:
Best use of a visual property
Al Alan TV and Turquoise Branding
Commercial Bank of Qatar and Industry
dnata and Brash Brands
King Abdullah Economic City and Turquoise Branding
Seef Mall and Unisono
Best external stakeholder relations during a rebrand
Abu Dhabi Commercial Bank and StartJG
Best internal communication during a rebrand
Cluttons and Industry
dnata and Brash Brands
Dubai Airport and StartJG
EQUATE Petrochemical Company and Fresh Insight
Milaha and Bellwether Brands
Best implementation of a rebrand
Abu Dhabi Airports and Face to Face
Emirates Islamic Bank and Endpoint
Gama Aviation and Brash Brands
Best creative strategy
Al Nahdi Medical Company and Landor Associates
Cluttons and Industry
dnata and Brash Brands
Gurallar and Landor Associates
Milaha (Qatar Navigation) and Bellwether Brands
Qatar Museums Authority and Landor Associates
Best brand evolution
Commercial Bank of Qatar and Industry
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Mey (Diageo) and Landor Associates
Toyota Al-Futtaim and Bellwether Brands
Best rebrand to reflect changed mission/values/positioning
Abu Dhabi Commercial Bank and StartJG
Commercial Bank of Qatar and Industry
Doha Film Institute
Intel and Red Peak
PACE and Garden
Best brand consolidation
Albatha and Bellwether Brands
dnata and Brash Brands
Toyota and Bellwether Brands
Best rebrand of a digital property
GardaWorld and Bladonmore (Middle East)
Best strategic/creative development of a new brand
Abu Dhabi Technology Department Committee and Brand Union
Al Mutawakelah and Omnia
ARN and Brash Brands
Fundo Soberano de Angola and Grayling
Mubadala Petroleum and Omnia
The Supreme Council of Health and Agency222
Best visual identity from a charity/NGO/NFP
Doha Film Institute
Best visual identity from the technology, media & telecommunications sector
MixFM and Turquoise Branding
Best visual identity from the financial services sector
Arab Link and Unisono
Commercial Bank of Qatar and Industry
Emirates RE and Omnia
alizz islamic bank, Oman and OHI Leo Burnett, Oman
Best visual identity from the industrial and basic materials sector
Milaha (Qatar Navigation) and Bellwether Brands
Best visual identity from the property sector
Al Wa’ab City and Unisono
Amlak and Unisono
Blackstone and Brash Brands
Cluttons and Industry
Dilmunia and Unisono
Mubadala and Brash Brands
Best visual identity from the retail sector
Seddiqi and Brash Brands
Galleria and Brash Brands
